Grolsch Promotes Miami Artists with "G-Spot" Project and Bike Ride
Kyle Trowbridge's "1000 Kilobytes" at the Dorsch Gallery
At long last, the mysteries of the G-spot are finally revealed.
"G-Spot: Get the Green Light" is currently exhibiting at ten different venues in Miami. The unique and interesting partnership between a corporate sponsor and local commissioned artists is rare during Art Basel. It is a further testament to Miami's commitment of promoting locals. What's going on here? Are Miami artists poised to gain further international respect?
We caught up with curator Claire Breukel to explain.
Cultist: Interesting how Grolsch is featuring local
artists during Basel, when the focus is usually on non-Miami artists.
Can you expand or comment?
Bruekel: It is a very brave
step for a sponsor to support a project that is specific to Miami. It
will, however, bring Miami out to a public space with work that is not
commercially driven. I'm adamant that Miami artists need a platform to
show their work that is not affiliated with commercial concerns.
as a sponsor is supporting a project that commissions artists to make
work without the pressure of space restrictions, sales restrictions and
in direct interface with the audience (most of the projects are in
public space). We have also commissioned Miami-based writers to write
about the works as well and probably the most exciting part is Wet Heat TV created a short film of the project so we have brilliant documentation of each artwork.
What is your role as curator?
I conceptualized the project
with Marjanne Kalf from Grolsch and then reached out to the artists to
participate and worked with them and the venues to see the projects
through. I'm also the "everything" person: liaising with venues, press,
making labels, writing, uploading content, proofing, etc. It has been a
huge task and a lot of fun!
How did you choose the artists to commission, or did they apply?
the theme of the project, "Get the Green Light," and the concept that the
work is commissioned and that the pieces are site responsive, I reached
out to artists whose work I admire for pushing concepts pertaining to
So, many of the works are interactive?
of the works are participatory. For instance, Kerry Phillips' work
involves text messages; Kyle Trowbridge is a Quicky Code; Tom Scicluna's
is cases of beer that can be consumed (at some point); TM Sisters have
created a backdrop to be photographed in front of; Loriel has recreated
two benches with adverts that actually invite you to sit and "Loiter."
Also, Pachi Guistinian has translated the word "Hello" into a visual
light piece (following the sound pattern of her voice) and Domingo
Castillo has created street posters which... well these you will have to
Any of the ten exhibits like a must-see?? Why?
Lee-Chun's "Head in the Clouds" is on the rooftop of Grand Central. It's
not to be missed because it can't be missed. It's a life size sculpture
on the roof of the venue.
How about the venues? Why and how did that come together?
venues are varied. Some artists had a place in mind, some are Grolsch
venues and wanted to participate in the project. Some were just very
cool spots such as the Historic Alfred Du Pont building and Dorsch
Can you talk about the bike ride?
bike ride is led by artist duo the TM Sisters. There's something
special about experiencing Miami from the vantage point of the streets
and from the viewpoint of two artists who live and work in Miami. They
have exhibited extensively abroad and still choose Miami as their home.
Who can ask for better tour guides than that? You also can't ask for a
better art experience than in Design District, Wynwood and Downtown.
That's the real deal right there!
the finale of the project is that people get to vote for their favorite
work, again inviting audience participation and activating people to
interact with artwork. Check it out on www.gspotartproject.com
Perhaps the best way to see this exhibit will be by bike. The
G-Spot Bike Tour on Saturday, Nov. 26, is a free group ride with
dynamic art duo the TM Sisters playing docent. Don't miss it. It will be
like Critical Mass fucked Second Saturdays.
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