"We've learned to recognize that brands that appeal to a global audience are powerful," Arturo "Tury" Sandoval says about FriendsWithYou's partnership with the Japanese powerhouse of all things cute, Sanrio.
Together they've come up with a limited edition collection with that drops today called Wish Come True for Hello Kitty. Everyone's favorite mouthless kitty-cat is meshed together with characters from the Miami art collective's Wish Come True series -- like the Rainbow King.
"Since I was a kid, I was playing with [Sanrio], and I was never sure why but I knew it made me happy. It really fits with what humans want -- happiness," says Sam Borkson. "Cuteness is way more punk than anything right now. This is going to be the language of the future."
It's obvious that Sanrio's work and kawaii culture has had an enormous influence on the duo over the years. Characters like Malfi and his magical back story fits well into the aesthetic of the Japanese brand. The partnership seems like a natural fit, with the duo saying they've been in talks with Sanrio for the last three years.
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But don't wait too long to snatch up the items. It's limited edition after all, available for sale at sanrio.com and friendswithyou.com, as well as brick-and-mortar stores and FriendsWithYou studio in the Design District. Once items are gone, we'll there's no more.