Half the country will watch the Super Bowl on February 6 to see if the Pittsburgh Steelers kick the cheese out of the Green Bay Packers. The other half? They watch to see the commercials. And to see whether the $24 million Anheiser-Busch is spending for its 8 30-second commercials is worth the money (Cultist's admittedly poor math skills tell us that's $3 million per half-minute ad, or $100,000 per second. We think?).
So to get you ready we decided to round up some of the best commercials featuring Miami in the week before the big game. Not all these commercials ran during the Super Bowl. But that's not the point. The point is they feature the Magic City in one way or other, from one era or other. And they are fun to watch, for one reason or other. Check them out after the jump:
5. Have a Pepsi and a Crockett
No matter how hard we try, Miami will never be able to lose its Miami Vice stigma. Ordinarily, we wouldn't mind so much. But when we are forced to watch some things, like this 1986 commercial with Crockett, well, it gets to be a bit too much.
4. Mojito Mambo
It has been a while since Miami adopted the mojito as its official mixed drink. A fact the locally headquartered spirits giant Bacardi became aware of early on. We'd like to make fun of this commercial more but can't help finding ourselves rolling our hips, or trying to at least, when we watch it.
3. Perfectly Terrible
We won't lie. This commercial stinks. But a couple of year's ago when the New England Patriots threatened to equal the 1972 Dolphins undefeated season, the entire city became apoplectic until those choking Pats blew it in the Super Bowl. This sorry excuse was for a commercial was Madison Avenue's reaction to what happened. At least it wasn't actually filmed in Miami, it was filmed in Perfectville! Jeez that's stupid.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
2. Cooler than Eastern Airlines
National Airlines is no longer. And that's a real shame considering the type of commercials they used to air. And you thought all that booty shaking on South Beach was something that started in the 1990s.
1. Downtown Gets a Good Cleaning
The Sony Foam City commercial is only a couple of year's old. Still, we have no qualms about saying it's the coolest commercial ever shot in Miami. It's like a foam party on South Beach (do they still do those?), but in downtown.