Fancy Wine Marketing Materials On Exhibit at Wolfsonian
Château Mouton Rothschild, a fancy maker of fancy $500 wine, regularly employs the services of fancy artists to design their fancy labels. Their latest mix of high culture/luxury goods marketing was unveiled last week at the South Beach Wine & Food Festival. Artist Lucien Freud decided to take a break from his more delicate painting, and apparently drew a portrait of Yipes, the Fruit Stripe gum zebra, appraising a common house plant in crayon on the back of a napkin. For his work he gets paid in two crates of wine.
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