Daniela Ramirez: Everyday Runway

Daniela Ramirez says she stays inspired by designing for Miami's unique audience and its unusual climate.
Daniela Ramirez says she stays inspired by designing for Miami's unique audience and its unusual climate.
Photo by Stian Roenning

In this week's Miami New Times, we profile 30 of the most interesting characters in town, with portraits of each from photographer Stian Roenning. See the entire Miami New Times People Issue here.

In the runway world, Miami's reputation is simple: The high fashion is there, all right, but so are the dauntingly high prices. Don't tell that to Daniela Ramirez. The blogger has amassed a huge fan base by detailing the Magic City's abundant glamour for the everyday girl.

The 26-year-old's website, Nany's Kloset, is an online showroom of daily looks, including street wear, celebrity trends, and Miami's own flair -- a combination that has inspired more than 12,000 Twitter followers to find fashion in unexpected, affordable avenues.

Though the Caracas native enjoyed playing dressup during her early life, Ramirez didn't discover her talent for fashion until moving to Miami in 2006. Soon after arriving in South Florida, she started her blog and quickly showed a talent for reaching aspiring fashionistas of all ages and income levels.

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Ramirez credits her unique mix of budget-conscience pieces from department stores like JCPenney and Target to her upbringing in an economically hard-hit nation.

"In Venezuela, we don't have access to as many stores as in the U.S.," she says. "Here there's variety, and you can always find a look-for-less, affordable version."

Lately, the props have been coming fast and furious. Fashionista site Refinery29 chose her as a top blogger in 2013, and Melao, a fashion house from her homeland, released her self-designed collection in spring 2014. Ramirez also hopes to release a book about her style sense in 2015.

"When Melao, an amazing Venezuelan brand, approached me... I was speechless," Ramirez says. "Within a couple of days, I had already sent fabric choices and colors, sketches, trend reports. It was a learning process, and I was -- and still am -- so honored that they thought of me for this collaboration."

Through it all, Ramirez says she stays inspired by designing for Miami's unique audience and its unusual climate. Marketing sweaters and boots, for instance, requires serious creativity in a swampy tropical metropolis.

"Fashion can be a little monotone because we don't get to play with layers or change up our style according to the season," she says. "However, this also makes it special... I've taken it as a challenge to look fashionable even if it's a hundred degrees out. Also, we have that Hispanic flavor -- Miamians love wearing bright and bold clothing."

So what is the ultimate tip from one of Miami's most stylish figures? Be yourself.

"Fashion is a form of expression. You should express who you are and how you feel through clothes," she says. "If you love it, wear it with confidence."

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