When it comes to the publishing magazines, Condé Nast is kind of a big deal. Vogue, GQ, Vanity Fair, and Architectural Digest are not exactly run of the mill publications. Writers, models, and photographers at the top of their game have graced the pages.
The company is planning to cash in on all of those years of industry talent by publishing a book Coming Into Fashion: A Century of Photography at Condé Nast, which is slated to be released in 2014 in the US.
As part of the release, the collection of photographs has been collected in an exhibition which is currently on a world tour -- and which stops in Miami during Art Basel this week.
The exhibition was first released this past August at C/O Berlin. After Art Basel Miami Beach, it will be presented in Milan beginning in January.
Condé Nast is partnering with Art Basel Miami Beach for the first time this year as lounge host. The Condé Nast Lounge, sponsored by Microsoft, will basically form a free-standing exhibit within the main fair. Those attending the exhibit will have the opportunity to use a specially created app that interacts with the new Surface tablet. It will provide a virtual tour for the exhibit complete with audio and text content.
Condé will be the first publishing company to ever exhibit at Art Basel. Not surprising: the exhibition is only accessible to those in the VIP lounge.
For those who can get in: the exhibit will be broken up into four chronological "chapters," showcasing original work from Vogue, British Vogue, Vanity Fair, and Glamour. The photographers included are Edward Steichen, Cecil Beaton, Horst P. Horst, John Rawlings, Constantin Joffé, Erwin Blumenfeld, Serge Balkin, Diane Arbus, Clifford Coffin, Bert Stern, David Bailey, Deborah Turbeville, Denis Piel, Herb Ritts, Ellen Von Unwerth, Corinne Day, Raymond Meier and Sebastian Kim, and more.
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According to Condé Nast CEO Chuck Townsend, the decision to get more involved in Art Basel came about as a result of Townsend's personal experience at the Basel events last December. "Many of our brands have been attending Art Basel Miami Beach for years and after experiencing it for myself first-hand, I was inspired by its breadth, scope and import in the art and design community. I encouraged my creative team to come up with an exhibit that is global in scale and of timely significance. That we are the only magazine publisher to find its home at Art Basel Miami Beach makes me exceedingly proud."