Chupacabras to Telenovelas: Coral Gables Company Develops Apps for Latino Market
"When the night falls, the legendary creature Chupacabra awakens, and he's ravenous. Devour as many goats as possible, jump over cliffs, evade your enemies and terrorize entire villages. Give life to the myth (or legend) of the Chupacabra and create panic."
The company creates apps with a Latino flavor, such as Jose Comes to
USA, Futbolero, Mister Miguel's, and Novelera.
Cultist thought that making Latino-centric video game phone apps was a
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neat and novel idea, so we decided to talk Rafael Garcia, the vice
president of new media distribution at Venevision International and head
of Venevision Mobile.
New Times: Why did you guys start developing apps for the Hispanic market?
In the particular case of Chupacabra, the gameplay is simply about a monster devouring goats and running off to escape, but the character is a well-known mythical creature in the Hispanic culture. Another example is our game Mr. Miguel's, which entails the user playing the role of a cook at a Mexican restaurant in East L.A.
We are also working on two other applications, one code-named 'Magica,' which is about a fairy that protects a young boy from his evil enemies. Another app we are working on is a strategy game centered around the legend of 'El Dorado,' in which the user uses god-like powers to divert Spanish conquerors from finding the lost city.
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