Forget the likes of Aquafina and Dasani -- clear plastic is so passe (and environmentally unfriendly). Luckily, you can walk the aisles of Basel with a stylish substitute full of H2O clipped to your shoulder bag.
The Art Production Fund (APF), a non-profit art initiative out of New York City, has partnered with Tommy Hilfiger Group to commission reusable water bottle works of art by Marilyn Minter, Raymond Pettibon, and Joseph Kosuth.
The APF is dedicated to "commissioning, producing and presenting ambitious art projects by emerging and established artists." (And for those who weigh status by pop culture cred, the group was recently featured on an episode of Gossip Girl.)
"With all of our WOW products, the artists we choose are inspired by the opportunity to design a functional object. For the water bottles, we selected a group of artists that we felt would respond to the theme of water with both accessible and thought provoking imagery," said Casey Fremont, director of APF.
Each of the three stainless steel bottles is starkly unique. Minter's piece is a close-up of ruby red lips and vivid white teeth encasing a diamond. Pettibon's is a water-related poem framed by fluid blue illustration. And Kosuth's is a diagram of redundancy.
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"We are always looking to produce objects that are practical, something that everyone needs and uses, and then enhancing the object by applying an artists' work. WOW brings art into everyday life. We truly feel that reducing the use of plastic is essential, so artist designed aluminum water bottles seemed like a perfect fit," Fremont adds.
Yoko Ono was the first artist tapped to create a bottle, and her version was, unsurprisingly, a sellout. It featured the words "Imagine Peace" in 24 languages.
The three bottles will be on sale at The Standard Spa throughout the week of Basel. And unlike most items up for sale this week, they're priced for mere mortals at a fairly reasonable $28.