A Wyn-Wyn Situation

A little lesson in recessionomics: Why pay $250 for a bottle of Absolut at a South Beach nightclub when you can pay $27 at your corner liquor store? Miami’s bottle service business model has gotten way out of hand, but it seems only with the recent financial turmoil that we’ve...

By Jose D. Duran

May 7, 2009

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A little lesson in recessionomics: Why pay $250 for a bottle of Absolut at a South Beach nightclub when you can pay $27 at your corner liquor store? Miami’s bottle service business model has gotten way out of hand, but it seems only with the recent financial turmoil that we’ve realized the absurdity of the practice. So it was only a matter of time before somebody would reinvent bottle service to become a DIY kind of enterprise. And at Wynwood Social Club, BYOB doesn’t mean “bring your own bucks.” Outside, bottles and flasks are welcome, and a measly cover charge — five bucks before 9 p.m., ten dollars after — plus the low price of mixers (two dollars a piece) allow you to enjoy the loungey atmosphere and live entertainment by local blues quintet Transition Blues Band.

Folks from Wynwood real estate company Lombardi Properties are behind this revolutionary nightlife business model and admit they set up the place after a longtime tenant vacated the warehouse. Instead of allowing the property to remain dormant, they opened the 2,000-square-foot space and invited locals who were looking for an alternative nightlife option Saturdays. We salute them.
Sat., May 9, 9 p.m., 2009

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Jose D. Duran is associate editor of Miami New Times where he primarily oversees the arts and culture and music beats. Jose joined the New Times staff in June 2008 but has been covering Miami culture since 2005. His work has also appeared in publications likeVice, Billboard, and Spin. He’s earned numerous accolades including placing first for Weekly Newspaper Contest: Business Reporting from the Florida Press Association in 2020; placing third for the Writing: Light Feature from the Florida Press Club in 2019; and placing third in Weekly Newspaper Contest: Best Obituary from the Florida Press Association in 2015. Jose holds a bachelor's degree in journalism from the University of Florida.

Contact: Jose D. Duran

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Twitter: @jose_d_duran