A Wyn-Wyn Situation

A little lesson in recessionomics: Why pay $250 for a bottle of Absolut at a South Beach nightclub when you can pay $27 at your corner liquor store? Miami’s bottle service business model has gotten way out of hand, but it seems only with the recent financial turmoil that we’ve realized the absurdity of the practice. So it was only a matter of time before somebody would reinvent bottle service to become a DIY kind of enterprise. And at Wynwood Social Club, BYOB doesn’t mean “bring your own bucks.” Outside, bottles and flasks are welcome, and a measly cover charge — five bucks before 9 p.m., ten dollars after — plus the low price of mixers (two dollars a piece) allow you to enjoy the loungey atmosphere and live entertainment by local blues quintet Transition Blues Band.

Folks from Wynwood real estate company Lombardi Properties are behind this revolutionary nightlife business model and admit they set up the place after a longtime tenant vacated the warehouse. Instead of allowing the property to remain dormant, they opened the 2,000-square-foot space and invited locals who were looking for an alternative nightlife option Saturdays. We salute them.
Sat., May 9, 9 p.m., 2009


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