Despite the failed negotiations, the cook continued filming his own show, Chef Creole's Seasoned Kitchen. The pilot features appearances by Vivica A. Fox, Alonzo Mourning, and Dwyane Wade. Tropical tunes, swaying palm trees, and beachside babes in bikinis introduce his cooking segments, which were filmed on location in Key Biscayne, Morningside Park, and the Dominican Republic.

But Sejour's brash character and murky past never reveal themselves on air. When he's in front of the camera, he channels Emeril Lagasse. He's sunny, lighthearted, and seemingly very different from the brazen guy he really is. Though he deems the venture a success, in 2009, after a dispute with his production company, he gave it up.

Sejour's hiatus from the small screen did not last long. Travel shows from across the globe began calling him for cameos. Eddie Huang, a New York chef and Fresh Off the Boat host for Vice, featured Sejour on his show. On Travel Channel's No Reservations, Anthony Bourdain described his visit to Chef Creole as "an example of food being the best expression of a place and personality." Although Sejour loves the attention that the exposure gives his brand, he also complains these guys don't pay him a cent.

Sejour struck gold with his seasoning.
Sejour struck gold with his seasoning.

Location Info

Map

Chef Creole

200 NW 54th St.
Miami, FL 33127

Category: Restaurant > Creole

Region: Midtown/Wynwood/Design District

Chef Creole

13105 W. Dixie Highway
North Miami, FL 33161

Category: Restaurant > Cajun

Region: Upper Eastside/Miami Shores/Biscayne Park

Chef Creole

7957 NE 2nd Ave.
Miami, FL 33138

Category: Restaurant > Creole

Region: Upper Eastside/Miami Shores/Biscayne Park

Chef Creole

1392 NW 119th St.
Miami, FL 33167

Category: Restaurant > Creole

Region: North Miami

Chef Creole

20356 NW 2nd Ave.
Miami, FL 33169

Category: Restaurant > Creole

Region: Miami Gardens

Details

Chef Creole

200 NW 54th St., Miami; 305-754-2223, chefcreole.com; 1392 NW 119th St., Miami, 305-769-9440; 13105 W. Dixie Hwy., North Miami, 305-893-4246; 20356 NW Second Ave., Miami Gardens, 305-651-4761; 7957 NE Second Ave., Miami, 305-754-2298. Monday through Saturday 11 a.m. to 11 p.m. (NE Second Avenue location closes at 8 p.m.).

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What makes him money are his relationships. Questioned about finances, Sejour answers ambiguously.

"What do you think rappers were doing before they became rappers? You think the bank gave them the money? Come on. Every strong business has had its innuendo of associations with this or that: racketeering, dope, smuggling people, anything illegal. I grew up in a community where I'm always associated with these people."

After 20 years in the business, Sejour is growing tired of all that "bullshit." He hopes to franchise restaurants and take a step back from his eponymous brand.

"People get this perception that I'm so in love with these restaurants, but I'm not. The things I've done, the things I've gotten myself involved in, the opportunities — well, it's been a great ride. But now, really, I'm just burned the fuck out."

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1 comments
miamiebayer
miamiebayer

After wasting my time reading this piece, I have concluded it's the biggest drivel I've read in a while. I thought I was reading an article based on a kid who turned his passion for food into an empire. Instead, it was an attack on his personal life. (Why was this posted in the "dining section" obviously the author has a personal vendetta against "Chef". I'm not sure who approved this "" to be published, but you should be ashamed. I'm a journalism major, and this is just in poor taste. Return your degree, or start actually contributing to the paper.

 
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