Forbes Millionaire Robert F.X. Sillerman Invests in Mansion, Set, LIV, and More

A media titan who has made billions buying up everything from Graceland to American Idol is poised to become the czar of Miami Beach nightlife.

New York businessman Robert F.X. Sillerman has made a significant investment in the Opium Group, which owns Mansion, Set, Mokai, Cameo, and Opium at the Seminole Hard Rock Hotel & Casino. Signs posted at Mokai and Set indicate that Sillerman's private company, SFX Entertainment, will soon be a co-owner of the clubs, and a source within the Opium Group acknowledged Sillerman's involvement.

Sillerman is also negotiating with Miami Management Group, which operates most of the rest of SoBe's notable clubs, including LIV, Story, and Arkadia.

Robert Sillerman in front of Graceland.
AP Photo/Greg Campbell
Robert Sillerman in front of Graceland.

Location Info

Map

Mansion

1235 Washington Ave.
Miami Beach, FL 33119

Category: Dance Clubs

Region:

Set Nightclub

320 Lincoln Road
Miami Beach, FL 33139

Category: Bars and Clubs

Region: South Beach

LIV

4441 Collins Ave.
Miami Beach, FL 33140

Category: Dance Clubs

Region: Mid/North Beach

Mokai

235 23rd St.
Miami Beach, FL 33139

Category: Bars and Clubs

Region: South Beach

Cameo

1445 Washington Ave.
Miami Beach, FL 33139

Category: Bars and Clubs

Region: South Beach

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"As of now, there is a deal in the works," said MMG's vice president of marketing, Jimmy Vargas. Though there's "not much other information besides that."

Sillerman's bold move would bring the world-renowned South Beach nightlife scene under the control of one financier — and it remains to be seen whether the consequences will be good or bad for clubgoers.

Sillerman made his fortune buying and selling radio stations, then revolutionized the concert industry by combining multiple promoters into one company, which he sold to Clear Channel and which later morphed into Live Nation. In June, after Sillerman made his first electronic-dance-music-related purchase (of Louisiana-based Disco Productions), Sillerman told the New York Times that he intended to spend up to $1 billion on EDM acquisitions and that he was already negotiating with some 50 companies.

Although those who have worked with Sillerman contend he is a backroom moneyman who avoids the limelight and is hands-off day-to-day operations, others, including DJ and producer Deadmau5, are concerned that consolidation heralds the demise of their scene.

"EDM has turned into a massively marketed cruise ship, and it's sinking fast," Deadmau5 wrote on his blog last summer after the Times article was published.

Some locals also raise a brow at what could be a monopoly on Miami's nightlife. Oscar G is one such local. The DJ, a longtime major player in the dance-music industry, says the idea of one man buying up the block makes him uneasy.

"I definitely think it would have an effect on the talent that is booked, because you're basically talking about one entity controlling most of the platforms, and that can never be a great idea," he said. "I look at it just as a shame for the audience more than anything else."

Still, not everyone is worried. Paul Campbell is cofounder and owner of Life in Color, a Miami company that produces a nationwide series of hugely popular EDM events advertised as "The World's Largest Paint Party." SFX Entertainment invested in Campbell's company in August 2012. Campbell wouldn't disclose details but insisted SFX would not interfere with the way Life in Color is run.

"The deal that they gave us is we run and operate our business, and we have resources to bring this thing bigger," he added. "There is no downside to it, not from a business perspective, not from a fan perspective, not for EDM as a scene.

"Every single person is able to run their business, and that's the first thing that [Sillerman] made clear."

Ed Tagliaferri, a New York City spokesperson for Sillerman, declined to comment on the specifics of the deals, as did Opium Group spokesperson Vanessa Menkes.

Sillerman, who is in his mid-60s, grew up in the Riverdale section of the Bronx, according to a New York magazine profile. As a kid, he sold greeting cards door-to-door. He caught the "business bug" after his father declared bankruptcy when the boy was only 13. "When you're in your sixties and declare bankruptcy, it can be debilitating," Sillerman told New York, but [my father] never lost his optimism."

He majored in political science at Brandeis University in Boston, then rocketed through the business world. He bought radio stations as a young man, sold out to Westinghouse for $400 million in 1989, and started the first incarnation of SFX — called SFX Broadcasting — three years later, according to Bloomberg News.

Sillerman showed his acumen for politics by purchasing many more radio stations after the Telecommunications Act of 1996 allowed one person to own multiple stations in a single market. In 2005, Forbes named him the 375th richest American, with a net worth of $975 million.

Since then, he formed CKX, a company that bought 85 percent of Elvis Presley Enterprises, which included the King's music, likeness, and even the estate at Graceland, as well as 100 percent of Simon Fuller's 19 Entertainment, producer of American Idol.

Sillerman started SFX Entertainment, a revival of his early company's name, in July 2011. One of the aims, he told the New York Times, was to "use the Internet to connect fans of dance music."

These days, he owns a private nightclub and a $6 million Southampton mansion with an indoor pool and basketball court. He's also a championship volleyball player. Musically, there's little indication he's a fan of EDM. He has called himself a "child of the '60s" and said two of his favorite artists are Paul Simon and Bob Dylan. This past summer, he bought Broadway producer Livent.

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12 comments
m.delvalle1
m.delvalle1

Recap from this weekend ::: Liv was dead, Mansion was dead, Story (bc it's always a long story to get through the door) was super dead. Glad to see everyone is happy.

Humberto Troitino
Humberto Troitino

Soon they're going to look like the clubs from Batman Beyond... see if anyone catches THAT reference lol

richardperez05
richardperez05

Great a new yorker is going to phuck up our club scene 

uncleash
uncleash

... remember Shawn Lewis? - "Those that forget the past shall be condemned to repeat it."

Michael Kuang
Michael Kuang

Nightclubs already suck there, now it's just easier to clump it together under one umbrella.

ashleyolguin433
ashleyolguin433

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pod_nt
pod_nt topcommenter

OG and Aramis are right. This might not be good in the long run. Monopolies aren't a good thing. I know some vendors and they're not digging this. 

And thanks New Times for properly citing us over at TNL. We might get into petty arguments on occasion, but you guys have always been cool with us regardless. We're fans over here in 'the community'!

 
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