50 Years of James Bond

The spy is ever less relevant — and still beloved. Why?

Daniel Craig stars as James Bond in Skyfall.
Francois Duhamel
Daniel Craig stars as James Bond in Skyfall.

But despite the years washing over him and rubbing the edges off like a beach-lodged plate of brass, we continue in our adoration of Bond even though he shills for luxury cars, expensive watches, and that goddamn beer. We adore him as a self-controlled, classy lone wolf trying to save a chaotic world from itself. His sacrifices and thankless derring-do prevent him from having a real life and real relationships, and we admire that. He is still, despite sociopolitical and cultural changes, an exorbitant ideal — our hero.

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