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Neon Trees at Revolution Live August 10

Get your caffeinated tuneage fix with Neon Trees.
Get your caffeinated tuneage fix with Neon Trees.

Location Info

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Revolution Live

100 SW 3rd Ave.
Fort Lauderdale, FL 33312

Category: Music Venues

Region: Fort Lauderdale

Details

As part of the Nylon and Starbucks Frappuccino Summer Music Tour. 7 p.m. Friday, August 10, at Revolution Live, 100 SW Third Ave., Fort Lauderdale; 954-449-1025; jointherevolution.net. Tickets cost $17 plus fees via ticketmaster.com.

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It's no coincidence that college-educated, 18-to-35-year-old female caffeine addicts with a knack for hipstery fashion will likely make up the crowd at this Friday's Neon Trees show in Fort Lauderdale. In May, Seattle java giant Starbucks and New York City-based fashion magazine Nylon announced they'd cosponsor the Trees' trek 'round North America, appropriately dubbed the Nylon and Starbucks Frappuccino Summer Music Tour. Thus, the trio is "rockin' America one city at a time" while boosting brand recognition and profit shares. But don't dismiss this road trip as just some inauthentic scheme to sell iced coffee and magazine subscriptions; the band really does love Starbucks. "My Frappuccino drink order is the Mocha Coconut Frappuccino," Neon Trees' Chris Allen says in a behind-the-scenes tour video filmed at one of the coffee chain's 12,848 American stores. "Obviously, with some whipped cream, chocolate, and caramel on top."

 
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