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In general, Cosentino isn't nervous or reserved when talking about these issues. It seems likely that, despite everyone else's hand-wringing, the decision to enter into the Urban Outfitters partnership was not a difficult one for her to make.

And why should it be? You can't sell out if you never bought into the idea of selling out in the first place. In fact, upon further reflection, Best Coast seems to be the approximate musical equivalent of Urban Outfitters — much more mainstream than the people patronizing it might believe.

"I honestly don't give a fuck," Cosentino says when asked about her frustrated indie critics. Her attitude is refreshing and a bit empowering; she's willing to own her marketing savvy, not unlike another Southern California singer who's been accused of playing dumb. An "indie-budget Katy Perry" is how the Guardian has referred to Cosentino; the BBC, on the other hand, prefers a "Valley girl Patsy Cline."

So which is it? When it comes to Best Coast's music — at least if the disappointing The Only Place is any indication — the group's artistic development seems stunted, veering at this point a little closer to Perry than Cline.

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