Nationwide, patients dropped $10.4 billion on cosmetic procedures last year, according to the ASPS. A good slice of that was spent in Miami. Of the 1.6 million people who had plastic surgery in the United States in 2011, more than 100,000 reinvented themselves in the Magic City.

The trend began after World War II, when Mount Sinai Medical Center opened in Miami Beach, says historian Paul George. Nowadays, the local plastic surgery biz is propped up by a steady stream of Latin Americans in search of Miami's more than 200 surgeons to install their new body parts. Many go under the knife in Bay Harbor Islands, a tiny town to the west of the posh Bal Harbour Shops. Here, 96th Street becomes Kane Concourse, but it might as well be called Silicone Alley. Half a dozen plastic surgeons wield their scalpels on a two-block stretch of sleepy cafés and office buildings.

None is better known — or more controversial — than Dr. Michael Salzhauer. But unlike surgeons who get into hot water over botched operations, Salzhauer isn't infamous for malpractice suits. His record is spotless. Instead, his troubles are of his own making, and they are going viral — all according to his plan. "Marketing makes the world go 'round," he says.

That attitude is front and center at Salzhauer's small, two-story Kane Concourse office, where a squadron of nubile women staffs the front desk. They answer phones and usher in patients while wearing tight baby-blue windbreaker pants and black T-shirts that read, "Bal Harbour Plastic Surgery." Checking in feels like interrupting cheerleading practice.

Two days before Joanna Gonzalez's on-air surgery, Salzhauer is in constant motion — a satellite in scrubs orbiting around a half-dozen brightly lit consultation rooms. In one, a middle-aged Israeli woman demands that Salzhauer fix a freshly stitched cut so it won't scar. (He can't, saying later: "I went to medical school, not Harry Potter's school for wizards.") In another, a younger patient is having problems with her new double-Ds.

A week earlier, the ASPS had released new statistics showing that chin jobs are the fastest-growing procedure in the nation, with more than 20,000 people beefing up their chins last year. That prompted Inside Edition to ask Salzhauer for video of the procedure, and the doc to offer a free surgery to Gonzalez so he could get on TV. He'd recently given her a breast augmentation and knew she couldn't afford anything else.

"She needs a chin and a nose," Salzhauer says matter-of-factly, staring at a computer screen on the desk in his quiet personal office. As he talks, he uses photo-editing software to enlarge Gonzalez's jaw. He lops off the ridge on her nose. "Then she would look awesome."

The television show is a welcome distraction for Salzhauer, who for the past month has taken a beating in the media for his "Jewcan Sam" stunt. The idea struck Salzhauer at a party. He found himself sitting next to the producer for a group of Jewish punk rockers from New York called the Groggers, who told him that the lead singer was from Hollywood, Florida. The next day, Salzhauer called and asked the band to write a song about nose jobs.

The result is "Jewcan Sam," which manages to insult nearly every race, color, and creed in just over five minutes. Groggers lead singer L.E. Doug Staiman plays a yarmulke-wearing high school geek with a large nose and a crush on the popular girl. When she tells him she dates only guys with "perfect" noses, he gets rhinoplasty. But even after the surgery, she still won't go out with him.

Salzhauer likes to point to the plot twist as a message that people should get cosmetic surgery only for themselves. But then there's the video's final scene, in which the nerd's hot teacher gives him her number. Score one for surgery!

The video is littered with stereotypes, including the casting of a white man in blackface as Oprah. And, originally, it offered a free nose job to whomever made the best video promoting Salzhauer's practice. The doctor called it a parody, but not everyone got the joke.

"It was distasteful and offensive," said Andrew Rosenkranz of the Anti-Defamation League (ADL). "Historically, Jews have been caricatured in a negative way by showing them in cartoons with a hook nose. This video plays into that stereotype."

The ADL wasn't alone in condemning the video. After national media picked up the story, the ASPS announced it was probing whether Salzhauer had violated his pledge to "uphold the dignity and honor of the medical profession." The association threatened to kick him out.

Before Gonzalez's surgery, Salzhauer laughs off the threats. "It was pretty good marketing," he says with a shrug. "I now have people calling from literally all over the world. And CNN called me 'Dr. Schnoz, the nose king of Miami.' That's something."

Yet the story left many Americans with an impression of Salzhauer as one of the soulless bastards from Nip/Tuck, with their mega-money, fast cars, and loose morals. The truth, however, is more complicated than a butt-lift/boob-job combo.

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11 comments
tiffanygraff44
tiffanygraff44

Hi..i live in Dubai and i want to get a nose job desperately. Can anyone suggest me an excellent rhinoplasty surgeon in Dubai and if it is not possible then is there any good surgeon who visits Dubai .

Currently i read this site: http://www.cocoona.ae/rhinoplasty.asp

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