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Rising Swedish star Avicii (AKA Tim Bergling) is one of the hottest DJ-producers in contemporary house music. His massive hit "Levels," which samples recently deceased Etta James's "Something's Got a Hold on Me," gets so much play it has become almost obnoxious. But before you start hating on the guy just because of his ubiquitous sexy beats, take into consideration Mr. Bergling's budding commitment to philanthropy.
In a grand gesture to give back to the country that has embraced him wholeheartedly, he and manager Ash Pournouri have put together a monthlong tour — the House for Hunger initiative — which plans to donate a million dollars in gig fees to Feeding America, the nation's leading domestic hunger relief charity.
"When Ash first approached me with the idea for a House for Hunger tour... there was no question this was something I thought we should be a part of," the DJ explained in his official statement. "I feel very fortunate to be in a position where I actually can help and make a difference, especially to a country that's given me so much." And as reported by the Huffington Post, Avicii even took time out from his whirlwind life of bottle poppin' and beat droppin' to serve mashed potatoes and meat loaf to needy folks in New York City's Chinatown. That's PLUR (peace, love, unity, respect) in action.
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Shannon Traeger, media relations associate for Feeding America, says none of the money has been donated just yet; Avicii plans to hand it over in one giant lump after he wraps his current tour in April. But Miami doesn't have to wait till then. Folks lucky enough to have snagged tickets to this year's Ultra Music Festival can still catch him Saturday, March 24, feeding the crowd a hearty helping of fiery beats.
So dance your hearts out, and rage assured that Avicii is sharing that good feeling with people who really need it.