Hard is ready to take over Miami's party scene. Since 2007, Hard has been giving dance music fans in the West Coast their fix with regular events that consistently feature a killer lineup. It isn't hard for, er, Hard to sell out a 30,000-person event. And with Los Angeles, New York, and San Francisco's party scenes conquered, Richards has set his sight on Miami.
Last year, Hard held its first event at the pool at the Fontainebleau Hotel -- thanks to the wonderful Miami Beach noise ordinance, it was a somewhat tamer version of what the party really has to offer. But this year, Miami will finally get a taste of what the brand can really bring when it hosts Hard Miami at Grand Central with headliners Diplo and Tiga.
New Times spoke to founder Gary Richards about Miami's dance music scene, Ultra Music Festival, and this year's lineup. Check it out on Crossfade Thu., March 24, 10 p.m., 2011