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"Think about it," he says. "She's famous for releasing a sex tape, and now here she is on the cover of W with a work by an iconic feminist artist [Barbara Kruger] from the Seventies with strong political views, and here she is 40 years later covering Kardashian's beaver and boobs. There is no irony in it at all."
Rodriguez says his stunt reflects the type of posing that goes on during Basel each year. All the glitz, glam, mirrors, and smoke can fuel irrational expectations for artists.
But this artist isn't swayed by the hype. All he has to do is think of Basel 2006 — and those five Chinese brothers.
"If I do something really stupid and business takes a drop, if I get shot in the face or can't speak, if something happens that I stop thinking — then I'd be fucked," Rodriguez says.
"But unless that happens, I'm good."
View our slide show of Bert Rodriguez cover shoot outtakes.