Bert Rodriguez bares all for Art Basel

"Think about it," he says. "She's famous for releasing a sex tape, and now here she is on the cover of W with a work by an iconic feminist artist [Barbara Kruger] from the Seventies with strong political views, and here she is 40 years later covering Kardashian's beaver and boobs. There is no irony in it at all."

Rodriguez says his stunt reflects the type of posing that goes on during Basel each year. All the glitz, glam, mirrors, and smoke can fuel irrational expectations for artists.

Michael McElroy

Bert Rodriguez's backside. View our slide show of Bert Rodriguez cover shoot outtakes.

The finished product.

Details

Click here for a full list of Art Basel Miami Beach 2010 events.

View our slide show of Bert Rodriguez cover shoot outtakes.

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More About

• Bert Rodriguez
• Basel
• Fredric Snitzer
• Visual Arts
• Arts, Entertainment, and Media

But this artist isn't swayed by the hype. All he has to do is think of Basel 2006 — and those five Chinese brothers.

"If I do something really stupid and business takes a drop, if I get shot in the face or can't speak, if something happens that I stop thinking — then I'd be fucked," Rodriguez says.

"But unless that happens, I'm good."

View our slide show of Bert Rodriguez cover shoot outtakes.