Coke that Blows

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More About

• New Coke
• Consumer Non-Cyclicals
• Consumer Products and Services
• Soft Drinks
• Food and Cooking

With Fizz, the New Theatre is rehashing one of the worst moments in our nation’s history. No, it’s not a play about 9/11, Watergate, or Vietnam. It’s a Rogelio Martinez-penned dramatization about the day the Coca-Cola company launched New Coke. On April 23, 1985, the soft-drink giant altered its 99-year-old formula and released its revamped product as New Coke. A swift public outrage ensued. People bought out all the “old” Coke on shelves and hoarded it in their basements as if preparing for a thirsty-zombie apocalypse. Angry customers organized protests and held signs that read, “Our children will never know refreshment.” Groups such as the Society for the Preservation of the Real Thing and Old Cola Drinkers of America were formed (we’re not kidding). Fizzhelps us remember this dark period in our history, complete with gun-toting Southern belles, Coke-loving Rockettes, and insane soda execs. Roberto Goizueta, the first Cuban-American to serve as CEO for a major American company, was the mastermind behind the New Coke fiasco/triumph. He’s also the only cubano to lose a popularity contest to Fidel Castro (we kid).
Thursdays-Sundays, 8 p.m. Starts: Dec. 3. Continues through Dec. 19, 2010