Venus and Serena Williams suffer racism

Uncle Luke, the man whose booty-shaking madness once made the Supreme Court stand up for free speech, gets as nasty as he wants to be for Miami New Times. This week, Luke says the Williams sisters don't get their due.

Venus and Serena Williams represent black people and female athletes in a positive way, so I have a hard time believing they don't get more recognition and endorsement deals.

Tennis is a grueling and difficult sport. When you play professional tennis, you compete against the best in the world. The career of a tennis player is very short. To see these young ladies stay at the top for so long is truly amazing. Venus turned professional at age 14 and celebrated her 30th birthday in June. These sisters should be getting the kind of attention that has been given to Roger Federer, Tiger Woods, and Michael Jordan. Yet they don't.

In women's tennis, players such as Jelena Jankovic, Ana Ivanovic, Dinara Safina, and Svetlana Kuznetsova rise and fall from the top, but the Williams sisters have shown consistent greatness on clay and grass courts for more than a decade. Serena is the number one player in the world. Venus turned in a phenomenal performance at the U.S. Open despite a two-month layoff. The sisters have been racking up grand slam wins since the mid-'90s,and won Olympic gold medals in doubles in the 2000 and 2008 summer games. These girls whip ass. And they don't stop.

Their star power is undeniable. In 2001, 13 million viewers tuned to CBS to watch Venus and Serena battle each other for the U.S. Open trophy. Yet neither sister is the top-earning female tennis player in the game. That title goes to Maria Sharapova, who, according to Forbes, earned $23.5 million in endorsement deals and appearance fees last year. She has yet to recover from major shoulder surgery in 2008, but Sharapova (whose sponsors include Nike, Sony Ericsson, and Tiffany) is the world's highest-paid female athlete.

Serena and Venus (who was recently ranked fifth among pro female tennis players) made $20.2 million and $15.4 million, respectively, last year, but Tiffany sure isn't knocking on their door to hock its jewelry. They need to be treated like Indianapolis Colts quarterback Peyton Manning. These women should be in his club. But being black female athletes isn't the look corporate America wants to pitch to the public.

More is made of the outfits the Williamses wear than their play and the history they are making. This sport is 99 percent white. They are surpassing every tennis player before them while breaking records along the way. Venus and Serena need to be put on a pedestal because they are the queens of their sport.

I'm afraid the Williams sisters will get the attention they deserve only if they get caught up in a scandal. That's when they'll be offered their own reality show.

Follow Luke on Twitter: @unclelukereal1.

 
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60 comments
gregghdtl
gregghdtl

I could not imagine any company out there giving these two an endorsement of any kind.  Especially clothing, jewelry, cosmetics (I shudder at the thought),  perfume (YIKES!).  This Gargantua Serena is one scary looking (I don't know if it's even human) Gorilla.  I'm sorry, but I can't see any  CEO in his and even her right mind would even consider putting these two on their products.  I know they have some endorsements and I would consider that very lucky for them, so take the money and run for they will be few and far between.  Tiger Woods, Michael Jordan, etc, etc, etc etc, ... all probably the highest paid athletes or were for a looong time  in the world through endorsements (so it's not strictly about race here).  It's about disgustingly UGLY and scary people that cannot get many endorsement deals.  

Just think of that beach photo for a minute, if you can without feeling nauseated.  What can you possibly want to offer her for an endorsement of any kind.  Maybe one of the pet food companies. That's a thought.  I'm pretty sure that even you Uncle Luke, would not offer these two beasts and deals either. You would most certainly be out of a job when your endorsement deal backfired and your company lost money because of it.  I just hope they decide not to make babies.  Doesn't anyone wonder why they can't find boyfriends.  They are f#$&*NG scary as hell, that's why.  I would run for my life if I even ran into them in a dark alley.    

Give me a break, Please!   

Aqua
Aqua

it's not like your any bettter

Aqua
Aqua

shut up all of u cause u dont know wat  u r talkin about they r pretty

PDW
PDW

Look at all you haters....both Williams Sisters could buy ALL your broke-behinds..lol.... Serena won almost $2 million dollars in ONE day at Wimbledon yesterday.... NONE of you broke fools could do anything for either Sister but be their butlers, servants or lawn men...lol... Now what you thank of those apples... Muhahahahahahahahahahahaha Ya'll don't have 2 nickles to rub together. BOTH sisters carry more walking around change in their purses than those who insulted them have had in your whole SORRY LIVES..lol..

Alfred
Alfred

THEY ARE UGLY UGLY UGLY AND GHETTO THUGS WHO IN THE HELL WANTS TO LOOK AT THESE TWO APES OTHER THAN BLACK BOYS

Jjsuls
Jjsuls

venus and serena are not very feminine, nor are they pretty

teresa
teresa

Luke is on point. I say that every time. What saddens me more though, is the denigrating comments people make about these 2 young ladies. The ugly names they call them. Check the blogs during and after tournaments. I always have the same opinion as Luke about the fact that the White players seem to get so much out of the sport but it's like no one wants to truly acknowledge that Venus and Serena are the best there is for female tennis. A writer acknowledged that after they are done playing, there's no American female to take their place---and that's a fact. Wake up America, stand behind your own regardless of color.

Truthsayer
Truthsayer

The Williams sisters have dominated tennis, no question. The problem with marketing them is that they are both STONE UGLY. Serena looks like a male transgendered to female and Venus is just painful to look at. Sharapova gets the endorsement deals because she is attractive. You of all people should know about the importance of appearance in media. Would you have either one of the Williams sisters dancing and shaking their ass in a video of yours?Nigga, puhleeeze!

Darth
Darth

They don't suffer racism. They suffer from being bufu ugly. They look like majestic wildebeasts out there. Of course the other hot tennis players get more endorsements. And man are they gonna be fat asses when they stop playing. Ugh!

Sean
Sean

To be perfectly honest, I'd say its more an issue of gender that race. Every famous (and high-earning) African-American male athlete tends to fit the masculine stereotype. They're marketable because they're what the the media and the population want the "Male" to be; strong, powerful, rugged, etc.

The Williams sisters, however, do not fall into the mainstreams image of "Female". They're physically impressive who play aggressively - that isn't what most people want to see. They want "dainty and pretty".

My two cents.

Rodrigo
Rodrigo

They don't suffer from racism, they suffer from sexism, if they looked like Tyra Banks or Naomi Campbell, they would be making more money.

Blame men (any color) for making the atlethic feminime figure not as desirable for society.

javier
javier

So this idiot wants SERENA to have respect, but then she threatens some poor innocent lines person by saying, "I WILL SHOVE THIS FUCK'N BALL DOWN YOUR THROAT" and you expect people to just Ignore this and give her all the millions she "expects" to receive?

Tell her to get some class first before she is in the company of the likes of Chris, Steffi, Martina, and a few others.

What a joke of a Column

Javier
Javier

BTW guys, i have a friend in the Miami New Times and he told me that Uncle Luke isn't even a paid employee there LOL...He submits a bunch of made up stories and then begs the management for one of them to get thrown at the end of the newspaper LOL. What a low Life. he should just go beg for money in the streets like all the other bums out there...maybe he will make some decent living.

Javier
Javier

Uncle Luke...please if you are going to call the RACE card yet again, then why do you exclude TIGER WOODS (who is black if you can't notice) and Michael Jordan (who is also black). The William sisters have gotten enough recognition in the tennis world and sporting world, Serena especially having won NUMEROUS awards including ESPY. They also take Steriods which is why they are always injured.

You had nothing better to write, so you decided to write this stupid column.

CHRIS FOX
CHRIS FOX

We must all adopt a zero tolerance policy towards woman abuse. Those who give us life should not be referred to as King Kong or Drag Queens. You may not like their attitudes but we must always respect women. That same policy hold true to those who also abuse women in the name of god. THEY MUST NOT BE TOLERATED.

shazam
shazam

agrees with chris fox. education is the answer, and lots of it. unfortunately with in many black communities; criminality, violence, and promiscuity are held in high regard. many black people are taught from the womb that the white person or any one that is not black is the enemy. then you cannot forget the race pimps like sharpton and jackson that have become millionaires exploiting their own people. jackson doesnt live in the hood, and all his kids went to private schools. and dont forget the fake liberals that are the biggest racists of them all. they fund all the fake black leaders that give a blind eye to the eugenist agenda. think about it. the government subsidizes fatherless families, and over 51 million black children killed in the womb. www.blackgenocide.org

Paige
Paige

JOHN: I have to agree you on you comment as well....aside from their nasty attitudes they are hard looking females, and I really don't think Cover Girl and Loreal and Mabelline is going to want to endorse women that look like drag queens, its sad anytime Cover Girl would rather use Ellen Degeneres who as a butch lesbian has a more feminine face than the Williams sisters to endorse their make-up line.

Paige
Paige

I am a black woman and I do not like to bash other females no matter what their race is but I am going to tell you that because of the nature of my job that I have had to come in close contact with them at the airport that I work at and I will tell you that they both have huge chips on their shoulders, they exhibit poor attitudes to the employees and immediately turn around to the other passengers and smile and give autographs. The first time it happened I just figured they were having a bad day but the smiles and friendly greetings from the airport employees are met time and time again with disdain and harsh looks and grimaces from both sisters which made me start to wonder if the rumors about them being nasty people are true. They need to learn that while the media may beat them up in the papers that does not mean that everyone they meet is going to want to hurt them.

Chris Fox
Chris Fox

I meant to type is not politic or religion....

Chris Fox
Chris Fox

What vicious racism Banwater. King Kong with Braids? Anyway Usain Bolt is black as tar baby but endorsements flow like honey. Maybe its the abrasive attitude of the sisters that keep the endorsements away. High time us Black folks stop crying racism, invest in black women and stop blaming whitey. Because the salvation of the black community is politics or religion. Its the health, happiness, education and independence of women.

aaron milton
aaron milton

Professional bowling yields higher rankings than pro tennis. It is a fact. Whether or not they are black and breaking records is regardless. Endorsements come and go. The tennis world and appropriate sponsors should not cater to a tennis pro for fear of being accused of racism. If the athlete is marketable, then the endorsements will come? right? The tennis world will not openly say it, but truly there is no room for the race card on this dead horse. Play the game with class and respect and it is returned by the community. As for Serena, that whole "I'm going to shove a tennis ball down your 'f-wordin' throat" said to a line judge is still holding strong.

ed
ed

They look like trannies on roids, they are not feminine at all and they dress like drag queens, there, I bet if they looked like Beyonce they would get more endorsements but they don't, so move on

Paula Kay
Paula Kay

Luther, I suspect the Williams have more class than you and me. They are making enough money at their talent to pick and choose what they want to endorse and when and if they feel like it. I am so proud of these 2 young women who are wise beyond their years who have set such a good example for their generation. It is not up to you and me to second guess their decisions, but to give them the hero kudos they so richly deserve.

mschucktaylor
mschucktaylor

From my point of view i must agree with your comments because i do watch tennis and see the double standard that goes on with the William's sisters. From the fans who boo them just because they are so dominate at the sports, to the officials who ref the games that some questionable calls as shown 2009 U.S Open in the case of Serena who had give a away a match and was over 250k, to the commentators from Pam Shiver to John McEnroe who always seem to find something wrong with there outfits or with their of motivation[i.e the grunts] but when a white women or even a male athlete does its okay. Also, the case of Sharipova she nothing but a pretty face thats why get all these deals because her game is not where it use to be or even on the level as William's sisters. I think the William's sisters are victim of male dominated and white person dominated sport but I trust that the William's Sister will be on time for good minute and the hatred will continue

rosemary
rosemary

I am very happy for this article b'cos i think is a disgrace how the sisters have been treated all this while, but with God on thier side failure is not an option so say all u want,they will never fail and there is a good reason why all those commentators never really got any were and should be ashamed for always saying all the nagative things.

manny
manny

wow, how did you get your job? what a pathetic excuse for a journalist. always gotta bring in the old race card, taking on the poor me victom mentality, like we live in the 50's still. get over it. they don't get the endorsements because they simply are not marketable, not because they are black. can't you simply accept the fact that if someone is black and they aren't number one that it COULD possible be because of something other than the color of their skin. dah, stupid, being black doesn't make you top dog because you are black, but that is what you would like to believe.

Steven Shapiro
Steven Shapiro

Everybody suffers something. Suck it up and move on.

Dave
Dave

Maybe if they didn't look like classic baluba, stayed in the kitchen where they belonged and din't bitch as much as they do, they would move up a little. Seriously, what are bushcats doind in a white sport anyway?

Shaq
Shaq

Luther, seriously? You and all the other great black journalists of our times are writing articles that should have been written 50 years ago. Racism? Please. How much is Caroline Wozniacki earning in endorsement money? She's ranked #2 in the WTA. She's white and I'm sure she doesn't earn as much as Venus (#3). Now that sounds like racism against white women. Did you hear that the president is black? Good thing you're black or you would never have gotten a column because you've got no talent what so ever.

Flamengo1265
Flamengo1265

What a stupid article! He writes "they should be getting the kind of attention that has been given to Roger Federer, Tiger Woods and Michael Jordan". Hey brain surgeon, two of those guys are black, so obviously racism isn't really the issue or Tiger and Michael wouldn't be on your 3 person list. Then you list exactly one female tennis player who earns more endorsement money than the Williams sisters. Please, go stick your head back up Jesse Jackson's ass and stop inventing racist bullshit that doesn't exist.

Michael
Michael

You hit the target "BULLSEYE" with this article. I just hope someone discovers more talent like the Williams sisters in America to show people we may be few in number but represent BIG. It doesn't take a rocket scientist to know the talent is not far from around us.

BongWater
BongWater

if they both didnt look like KingKong with braids and a tacky mini-skirt they probally would recieve more attention and endorsements

Ladybabs
Ladybabs

I have to get it in my head that no amount of pleading will rescue me from the pain that comes with greatest African Americans in sports, music, gymnatic etc. Maria Scharapova is a beautiful human being but she can't match the Williams' sisters sheer athletic ability. I''m glad that Uncle Luke wrote this piece because it gives me pride to know that smoeone thinks well of them. Have you noticed that when the sisters are not playing, the excitement is drip-drip!! Poor Michael rest in peace

morton downey jr.
morton downey jr.

maybe there just isnt a market for them. and some of the comments i have seen already are not that far off base. listen, id be happy with the money they make with never endorsing anything. i dont think nike, or any other sports equipment manufacturer have any Klan ties, or any links with the AB. if they saw an opportunity to make money with them they would be all over it, but apparently inspite of being tallented they are not that big of a deal. i doubt their skin tone has anything to do with it. get over it luke, besides, havent you heard? its cool now to hate white people so everyone is doing that.

lola
lola

With so much money can they get a better hairpiece. Their hair looks awful.

Alice
Alice

BOO HOO HOO! They canostantly make a spectacle of themselves and do not deserve respect.

sunheartedlady
sunheartedlady

Yes, this is an article that is long overdue. The Williams sisters are dynamic and awesome players. They have achieved what is unthinkable and should be honored for that. I am indeed one of their biggest fans and pray with them and for them each and every day. They should be listed in the hall of fame no doubt. Also that lines judge should be thoroughly investigated.

RICHARD  CARTER
RICHARD CARTER

this man should get his facts straight it isnt a race issue they dont get the attention peyton manning gets true but they are playing womens tennis and just like all womens sports the focus isnt on them as much. most womens sports dont get the attention even the best females golfer in the world doesnt get the attention that tiger gets thats just life live with it

Charlie
Charlie

They do not get the treatment that Rodger, Tiger and Michael get because... #1 they are ugly #2 they are SUPER RUDE!!! and #3 they think they are better than everybody else!!! You will never hear Rodger, Tiger or Michael saying they are the best of the best!!! They just let their game do the talking.

lukeisanidiot
lukeisanidiot

Surprise...boring article by Luke whining about racism. Yawn. What a bunch of ridiculous crap. It is not worth any further comment about this article because The New Times doesn't care...it is waste of paper used mainly for ads by escort agencies and strip bars and is best used for lining birdcages. Bet ya that Lukes next article will also be whining about some alleged racisim baloney.

RICK
RICK

THE WILLIAMS SISTERS ARE MAKING MILLIONS OF DOLLARS WITHOUT OVER-EXPOSURE. THEY WILL BE MONEY-MAKERS LONG AFTER THEIR ACTIVE PLAYING DAYS ARE OVER. THEY ARE SEXY-AND HAVE LONG TERM PLANS TO CAREFULLY CHOOSE THEIR PROMOTIONS.

Gemma
Gemma

Luke, you are 100% right, they are the QUEENS of the sport.

jeffrey faulkner
jeffrey faulkner

your right luke . i played 9 seasons in the NFL and during that time the only time you made the news was if you got arrested or caught up in a scandal. its a shame .

solomon liben
solomon liben

i agree with this comment 10000000000000000000000%.

frank
frank

Duh...maybe it's their attitude?

Ed
Ed

Maybe if they didn't look like frikkin gorillas they'd make more money and this has nothing with them being black, they're just plain ugly beeches. Heck, if Halle Berry was the top female tennis player, she'd be making 100 million in endorsements... it's about the looks. Halle is gorgeous, the Williams sisters need full facial transplants, you'd need to use a paper bag to bang one of these broads, to cover that fugly face!!!!

Ed
Ed

You're a dumbass !

Norman Canter
Norman Canter

Luke, I love you and have been a fan and a follower since you left jump street. You are way off base on this Uncle Luke, having travelled the world I see the respect the Williams sisters, family, and entourage get. Even in America. Name on athlete in history that has made more money than Serena? Nobody, she's the queen, and well deserved. Both of them are already legends, why tarnish it with your article?

gregghdtl
gregghdtl

@Ed I think maybe two or three paper bags in case one breaks. 

They are what's called coyote ugly (in their case Gorilla Ugly) where if all three bags did break and you woke up in the morning with Serena still sleeping and laying on your arm, You would gnaw off your arm to run for you life, rather than taking the chance of waking her (him)? only God knows.  Imagine for a second, when they are out of sports what they are going to look like.  I am shuddering in my chair just thinking about it.  Please, Please, I hope they don't decide on having any offspring!!   YIKES!!!!!!!!!!!!  These two are enough in the world for at least another millennium. 

 
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