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Gansevoort Beach Club on Sunday afternoon. Men and women whose daily job is to pour drinks or serve food at 40 local establishments will compete in the sixth annual Seven Tiki Beach Ball It is not exactly the Romans versus the Visigoths, but an epic battle is taking place at Festival. Contestants will square off in dodgeball, relay races, tug-of-war, and for the first time in Beach Ball's history, drink mixing. The Forge, Joe's Stone Crab, the Mondrian, Club Space, and the Opium Group are some of the clubs, restuarants and hotels that will vie for Beach Ball Festival supremacy.

In addition to free admission, spectators will be treated to free samples of Seven Tiki Spiced Rum cocktails. The Seven Tiki brand, made by Bacardi, is the festival's main sponsor. Doors open at 3 p.m. on the 24th street side of the Gansevoort.
Sun., July 18, 3 p.m., 2010