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No matter how you look at it, this is Annie Mac's time. Last year, when Britain's most famous female DJ hit the strip for Winter Music Conference, it was at no less a hot spot than the Gansevoort, where her gravity-defying mash of genres floored a bunch of hipster partygoers. This year, however, the BBC1 host and all-around club queenpin is going three better.
"I'm doing White Room on Friday, which is my party," Mac says by phone. "I'm doing the Calvin Harris party on Saturday night. I'm doing the Hard party on Thursday. And on Wednesday, I'm doing Cameo with all the Frenchies!"
But boothing up all over Miami on its beatiest week of the year is only one way Mac is proving she's dead-set on bringing new life to the world of spin. Her most high-profile gig is her mini mix-soaked Friday-night stint on the aforementioned BBC1 ("the official start of the weekend," the station touts). Then there's a deliriously charged party at Koko in London's Camden.
1445 Washington Ave.
Miami Beach, FL 33139
Category: Bars and Clubs
Region: South Beach
"I'm doing it bimonthly now," she explains. "It's just this big party that I put on where I obviously DJ, and I get lots of bands and DJs who I like and respect to play with me. It's been really successful. We've done five or six of them, and it's quite a special night out."
Actually, as any one of the many clips featured on her action-packed site will tell you, it's one of the most special nights out the UK capital has ever known. Then again, with Mac presenting acts such as Crookers, Red Light, and Tinie Tempa (all slated for April), how could it be anything but?
Much of that specialness comes from Mac's mix of genres, which she calls simply "high-energy music for the dance floor." And not only does each song have to be "well produced" and "sound exciting and fresh," she says, but also each one has to hit her instinctively.
"You have to go with your gut," she says. "You either like a song or you don't, but it all comes down to your gut." And that includes what she spins on radio, where she makes no concessions and does what she wants to do, "which is lovely."
There are similarities between the two arenas of DJing, but Mac says she enjoys the relative flexibility of radio. "I can go a bit deeper and I can play some of the slower stuff, and more chill stuff, whereas in the club, you kinda gotta keep it at a certain energy," she says. "In terms of playing different genres, though, I do the same. On my show, I play everything from disco to dub-step. And I do the same in the DJ booth."
At press time, Mac's top tracks are from Red Light ("Stupid"), Tom Staar ("Two Tone Simms"), and Donaeo ("Riot Music"). But that was a week ago, and as up-to-the-minute as this chick is, it's a cinch she's already on to a whole new slew.