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Both music and self-promotion are in his genes. His father is Steve Seitz, frontman for the '60s-era Fort Lauderdale garage band the Invaders. The group was famous for a tour van plastered with the Invaders' logo and constantly blaring the band's music.
But Jordan Seitz is cagey about anything not "music-related." After refusing to give his name, he hints at a shady past, complaining vaguely about "cops busting into [his] house without a warrant." But his criminal record in South Florida is limited to three speeding tickets. He also inexplicably claims to be 24 when he's in fact two years older. He's dismayed to hear New Times will publicize his true identity. "At this point in my career," he explains, "I just don't think it's smart for me to put my name out there."
Nonetheless, New Times wants to know: Why does he do it? Why does he violate the space of all of those poor, well-groomed reporters?
"If you do a great song and nobody knows you did a song..." he ruminates. "Out of sight, out of mind, you know?"
About four years ago, he was watching a Miami Heat game on television when he noticed a group of male fans behind the sportscasters' booth "trying to punch each other in their nuts."
"I was like, What the hell are they doing? And the amazing part was the TV people couldn't do anything about it," he says.
Inspired, he spelled his rap name in masking tape on yellow posterboard in February 2007 and headed to a press encampment outside the Broward County Courthouse during the fracas over Anna Nicole Smith's daughter. Judge Larry Seidlin had burst into tears in court. Seitz spent the evening dancing in live shots and dodging hurled bottles of water. "I felt like the judge had already turned it into a circus," he explained. "So I said, 'Let me jump in that circus too.'"
His techniques have become more sophisticated. When live news crews head to a scene, he says, "inside people" now tip him off. He refuses to elaborate, but considering his affinity for WSVN newscasts, that station might seriously consider a mole sweep.
He calls TV reporters "ambulance chasers" and expresses no remorse. "Do you think O.J. Simpson wants them camped outside his house?" he says. "They don't give a shit. I'm just doing the same thing to them."
In mid-January, the stations struck back by contacting YouTube. All of his precious videos were taken offline because he had spliced in studio-owned footage from the newscasts he raided. WPLG's Pohovey says reporting Seitz to YouTube was nothing personal: "My issue is copyright."
But less than a week later, the rapper re-uploaded the videos, this time using footage he filmed of the TV footage. He believes that's now legal. "They think they're smarter than me, but they're not," he declares. "I won't give up."