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Burger King sued for annoying text messages

Who says teenage stalkers and demanding bosses send the most irksome text messages? Not Elizabeth Espinal.

The New Yorker recently sued Miami-Dade's mammoth supplier of most things fast and greasy, Burger King, claiming the company acted like an ex-boyfriend who couldn't take a hint: It repeatedly text-messaged her — with spam ads — although she told it to get lost.

Espinal's contention: Burger King "caused actual harm" by harassing her with the "cryptic" messages, according to the lawsuit. Espinal was "subjected to aggravation" and made to pay for receiving them. Now she is seeking — get this — $5 million in relief.

God bless the American legal system.

In April 2008, Espinal's phone beeped. The text was labeled "99143 " instead of showing a return number, and the sender seemed, well, kind of bossy. "Kick it up a notch with a loaded steakhouse burger," it read. "Try one today at BK."

She immediately wrote back, "Stop." But two months later, Espinal received an identical message, and in August 2008, she got a third. "Stop by BK for a refreshing Mocha BK Joe Iced Coffee," it read this time. "A perfect mix of rich coffee and chocolate syrup."

Frustrated, she filed a federal lawsuit in April 2009, alleging Burger King violated Section 47 of the Telephone Consumer Protection Act, "which prohibits unsolicited voice and text calls to cellular phones." Corporate spokespeople, Espinal, and her lawyers declined to comment.

The case is still open. Espinal filed it as a class action, but it hasn't been certified yet. We're guessing other text recipients just sighed and then paid the bill with pennies from the couch.

 
  • Rachel 06/18/2010 2:08:00 AM

    Whether their phone bill could be paid with "pennies from the couch" or not is a total non-issue; this company broke the law by text spamming, and I'm glad that someone called them on their appalling behaviour. I had no idea a large company like Burger King could be dumb enough to go out of their way to irritate potential customers in this cack-haned, and not to mention illegal, way.

  • Bruce Smith 12/11/2009 1:06:00 AM

    Seems a little over the top because she got 3 text messages. I sell txt message marketing and I know we never spam all of our messages are opt in. Which I suspect she opted in and forgot she did it. I hope a judge in this country finally comes to his or hers senses and throughs this out of court and make the lawyer pay court costs!!! Oh I just woke up from a wonderful dream!

  • JOJO 12/10/2009 8:34:00 PM

    Burger King did not buy her steakburger or A mocha BG and put it in her mouth. you just ignore the text messages or remove them from your cell phone. all she wants is the money not that BG harrassed her. get a life

 
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