Hugo Olmo Gonzalez was born December 8, 1977, in Cuba. His dad was an honest government employee, his mom a homemaker. When he was 7 years old, the family flew to Miami in search of Hugo's grandfather. They eventually found him and moved to a middle-class home across the street from a canal in central Hialeah.

He had trouble speaking English and failed fifth grade but quickly became popular. Later, classmates from Hialeah Middle School often dropped by the house. "He never tried to impress anybody," remembers his brother, Handy Gonzalez. "Either you liked him or you didn't; it was all the same to him."

As a preteen, Hugo visited his godfather at a small bar he owned in Allapattah. He watched his mentor kiss two women on the lips — consecutively — and was surprised that neither gal got angry. When Hugo asked for instructions on how to pull off such a bold maneuver, his godfather replied, "Easy — just ask them if it's OK."

As many as a dozen young prostitutes at one time called this $1 million "mansion" home.
As many as a dozen young prostitutes at one time called this $1 million "mansion" home.
A 17-year-old sex worker's diary.
A 17-year-old sex worker's diary.

At Hialeah Senior High School, Hugo had to wear a bulky mouthpiece because of bad teeth. He turned his attention away from girls long enough to learn how to make money. A natural entrepreneur, he flipped car radios and took photos of weddings for extra cash.

By the time Hugo was 16, his quest for money got him in trouble. In September 1994, he supplied the pistol and the getaway vehicle while two friends robbed a pool hall near Melrose Park. They split the $1,200 profit three ways, according to the police report. (He pleaded guilty to armed robbery and received probation.)

Three years later, he used a stolen checkbook to buy $263 worth of electronics at BrandsMart USA and was caught when the clerk recognized the name on the check. (Again, he received probation.)

In his 20s, he married his high school sweetheart and went to work at Photo Lab in Miami Lakes. One day, a customer persuaded him to take a gig shooting photos of a porn actress for $400. It was "easy money," he says. So he drove to a big house in Plantation and snapped images of a naked woman next to a pool. In 2000, he scored a job with Adult Star Magazine taking pictures at a porn convention and an orgy. "I was like, Oh, that's how these people do this."

The next year, Hugo and a partner launched a website called, where they sold nudie videos and made about $10,000 a month. The work led him to Booby Trap, Cheetah, and Tootsie's Cabaret, strip joints where he would hand girls a business card and recruit them for projects.

When the website fell through, he began pimping out strippers. "I put on some gold teeth and started with the nightlife," he remembers. His first girl was a five-foot-six-inch Brazilian dancer named Angel, who told her friends he treated her well. "It started to snowball," Hugo says. "Within a week, I had 12 girls."

Staffers at Booby Trap weren't thrilled about wannabe pimps such as Hugo hanging around the club. Joel Suraci, then general manager, says the racket began with "organized, scary criminals," but then the "little guys" moved in. Men like Hugo would "find the weakest girl mentally and emotionally and make her feel like she wasn't protected."

By late 2001, he had set up a two-bedroom oceanside penthouse in Hallandale Beach with a big screen TV set. Strippers would crash on couches and mattresses on the floor. They gave Hugo all of their dancing wages to pay the $1,100 rent, and he would rotate bedmates in order to not "cause conflict." Nobody was turning tricks back then. Hugo says, "Picture a sorority party."

A voluptuous brunet prostitute named Peaches stayed there temporarily. Asked why the girls would give him their hard-earned cash, she coos, "He's probably the sweetest person I've ever met. If I ever had any problems, he'd be there."

His wife, Nataly, wasn't the jealous type. For months, Hugo slept at both the apartment and their home in Hialeah. She even befriended some of the strippers, explaining, "I didn't mind at first." But then Hugo began to disappear for days at a time. "His family wasn't fun enough for him anymore," Nataly says sarcastically. "We got boring." So she gave him an ultimatum: them or her. Hugo chose them, and the two separated in 2002.

It didn't faze him much. He was becoming a big name in the clubs and "was pissing money away" on bottle service and luxury cars. "My favorite line to the girls was, 'I'm the closest thing to a pimp but the farthest thing from it,'" he grins.

Around that time, a pimp named Lulu noticed Hugo at a seedy strip club called Centro Español. Though Hugo dressed casually and drank only bottled water, he was constantly surrounded by beautiful Latinas. "I was like, damn, what does this guy do?" Lulu says. "He must sell drugs." (He didn't.)

In 2004, the clan moved to a $275,000 pad in Miramar. It had a theater room, a fish tank, and turntables. Hugo set up 32 video cameras around the house and planned to pitch his wild life as a reality TV show. "That alone drew girls," he remembers. "They all wanted to be famous."

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I still can honsetly say ive never met a man more honest n kind hearted he changed people for the better n always gave chances to make ur life better if u wanted to n the lucky ones lived like stars


I loved hugo he was the best i dont care wat anybody says hugo always looked out n i never felt safer

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