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Jerry Powers, the man behind Ocean Drive, refuses to surrender

Jerry Powers strolls the sidewalk outside the stately Biltmore Way entrance to Coral Gables City Hall. An impish 23-year-old New Jersey native with a shaggy black mop top and mutton-chop sideburns, he carries a newspaper bundle under his left arm. It is the ninth issue of the Daily Planet and Miami Free Press, a fledgling underground newspaper he founded four months earlier.

After a three-week vacation in Saint Barts, the Powers want back in the game.
C. Stiles
After a three-week vacation in Saint Barts, the Powers want back in the game.
Sandi Powers helped her husband Jerry rule Miami's hippie scene.
Photo courtesy of Jerry Powers
Sandi Powers helped her husband Jerry rule Miami's hippie scene.

Around 10 a.m. August 25, 1969, the muggy air causes his dark polyester slacks to cling to his legs. But the stifling heat does not deter him.

Near the Mediterranean-revival building's front door, Powers hands a newspaper to a heavyset, silver-maned man, who unfolds the tabloid to reveal a front-page spoof of the City of Miami's plans to annex Coconut Grove. Powers gives copies to three other passersby.

He's daring the cops to arrest him.

Inside city hall, Coral Gables City Attorney Charles Spooner addresses a gaggle of reporters crowding his desk. The well-groomed lawyer with a Brylcreem pompadour and a tightly knotted tie says the Daily Planet is obscene and has no place in Dade County. Eight merchants who carry the twice-monthly publication have been threatened with arrest. "Perhaps we are a little bit more backcountry than a big city like San Francisco," he says. "From reading [the Daily Planet], I don't know how it meets the social needs of our community."

Powers presses on as four Gables cops approach. A tall one wearing Ray-Ban aviator sunglasses takes a copy of the Daily Planet, peruses it, and then abruptly grabs Powers's right arm. "You are under arrest for distributing obscene material," he announces while walking Powers to a squad car. The fledgling publisher sits comfortably in the back seat, his right arm hanging out the window. A reporter asks if the arrest was a surprise.

"We sort of expected this to happen because the people in Coral Gables are used to burning books," Powers declares. "The city attorney, by the way, and this is a fact and I have documentation, is on a mailing list [for] sex literature. I think [this is] his motive for causing this arrest."

"Move away," the cop barks. "No one should be talking to this man."

As the patrol car pulls away, Powers extends his index and middle fingers in a peace sign and cracks a smile.

That battle against authority, caught on film, "was among the first of many arrests" Powers recalls during a recent conversation inside his $1.4 million Sunset Island estate with a gun-metal gray Aston Martin convertible parked in the driveway. "There was also a time when the cops used a battering ram to get into my house because they thought I was dead from an overdose."

Today the long black locks and heavy sideburns are gone. Sitting on a cream-colored sofa in his wood-floored Florida room, the 63-year-old recalls a life spent narrowly avoiding disaster. Born just months after his parents emerged from Nazi prison camps, he escaped the fury of racist bullies in the '50s and survived angry mobs in the '60s. He also beat felony charges for writing bad checks and avoided prison time for tax evasion.

"I was definitely part of that culture that did a lot of drugs," Powers reflects. "And you do a lot of stupid things when you are on drugs. I was lucky to get out of that mess."

He hasn't done drugs in years, but he's still getting into trouble. After 15 years as publisher of one of America's best-known glossy magazines, Ocean Drive, Powers was recently pushed out by the new owner, Niche Media. Now he's at war with his former partners. On one front, he has sued Niche in federal court for illegally trying to silence him. And in Miami-Dade Circuit Court, the widow of former Ocean Drive investor Derick Daniels has accused Powers of swindling her out of millions of dollars.

It's all in a day's work for the man who, more than anyone else, molded Miami Beach's glamorous lifestyle.

----------

Frigid air stung Blanche Sandler as she slogged through snow-blanketed Bydgoszcz, a small town in northern Poland. The Red Army only hours before had liberated her from the Bromberg-Ost women's concentration camp. The emaciated but still pretty 16-year-old weighed less than 100 pounds. By the time she was freed January 16, 1945, she had lost her entire family.

Three days later, while on the way to a village doctor, she bumped into a 22-year-old refugee named Henry Pulwer, who had also narrowly escaped the Nazi death chambers. "He had a wonderfully handsome, long face," she says in a thick Yiddish accent muffled by soft sobs. "He escorted me to my doctor, and we just grew close from that moment on."

Henry and Blanche (who dislikes sharing memories of the numbers tattooed onto her arm or life in the camps) soon married and relocated to Tirschenreuth, Germany. On June 9, 1946, she gave birth to their only son, Jerry Michael Pulwer. "He was the first baby born in that town after the war," 79-year-old Blanche attests. "He was a gorgeous boy."

He keeps a photo that shows him at age 3, smiling and holding his parents' hands. His black hair is parted neatly to the right, and he's dressed in lederhosen. He has his mother's cleft chin, round face, and thick eyebrows.

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  • 10/01/2011 5:56:00 PM

    I recall reading the Daily Planet when I was a kid in Hialeah,had a drawing of superman with a joint in his mouth on the banner from what I can remember.

  • Genus0256 03/26/2011 5:28:00 PM

    Clearly Jerry Power's loves publicity, as just as clearly, no city attorney can in this country, determine whether or not a publication is deemed unworthy of First Amendment protection under the Constitution of the United States. City attorneys may consider themselves executors of the law, in fact, this case may end up in the Supreme Court and no doubt Mr. Powers will reap the rewards of having his name and likeness in the press for it.

  • JamieK 10/28/2010 10:53:00 PM

    As having worked with both JP and JB in a business capacity, I have to say they're both scummy but Jason Binn is by far the more scummy one out of the two. Why are any of you shocked the Miami New Times does hack, fraction of the truth reporting like this? If you have ever read the pure dogcrap coming out of this pseudo paper, you would not be shocked one bit to read this puffed up advertorial. This publication borders on being a tabloid ala the National Enquirer.

  • J ski 11/04/2009 2:53:00 AM

    Having worked a little in the film business in Miami, I guess it's not surprising to see so much shenanigans going on. But, I did like the magazine and would have been happy to do some photo work for them, because it was a really nicely done publication. I finally got tired of pursuing film jobs in Miami because of all the b******t.

  • JPaHoax 10/16/2009 4:32:00 AM

    This man fucked every single person that worked for him, made more enemies in this town than anyone to date has. He made promises HE NEVER could keep. Him and his wife are still doing what they did "15 YRS AGO." In and out of rehab all the time. New Times you want a story DIG DEEP! NOT TOO HARD TO SEE WHAT A BAD GUY HE IS. He is getting sewed by all his old partners and now in a major lawsuit with his x employers. He is now making promises to all his "employees" that he is starting a magazine. EVER HEARD OF A NON COMPETE? All he had to do was take the money and leave gracefully. Instead he has to lie to all these poor people that work for him. I can not wait for everyone to see what a fraud this man is. THERE IS A BIGGER STORY HERE NEW TIMES.

  • ODMGstinks 10/15/2009 12:30:00 PM

    This clown ripped off everyone he came across. Look at Peter Max, he made money from him, then set him up to get busted. Had Max never hired him, he'd be a nobody. He was giving away half the ads in the magazine- all the flashy stuff was free, and the ad agencies were paid kickbacks to insert paying ads. Binn is no better, an ugly little pervert trying to score girls that his lies wouldn't work on if he wasn't with OD. My friend was going to beat him up once outside of Bar None, and he pissed in his pants- really pissed. Had to run home to change...

  • Mimi 10/15/2009 8:10:00 AM

    I'm not one to entertain or feel the need to comment against stupid statements people always seem to make but I guess there's a first time for everything. Whatever Jerry did in order for you to feel so hurt and humiliated that you took the time to "trash" him...get over it. I don't know whether or not he "screwed" people over but I do know that every single human being has made selfish decisions at some point in there lives; for every bad thing Jerry may have done in his past, he's done good too. I don't think I need to say much to defend Jerry. Those that know him well, love him. For every negative comment somebody makes, I'm sure there will be a positive one right around the corner.

  • rich 10/14/2009 11:12:00 PM

    I worked for the man, I know the man and have never had a bad day with him. On the contrary everything he promised me in the beginning to be true turned out to be true. And then some. Ocean Drive became an unprecedented success under his steady stewardship. That feeling is shared by the tens of tens of people that have had the opportunity to work and grow with him. He's an iconic figure of a man who was born to dirt poor Holocaust survivors in a far away land who never forgot his roots. This is highly evident by the colorful cast of dreamers he hired and stuck by throughout the years to create a powerful and memorable brand that Miami should always be proud of. I gather by reading the article that Miami should embrace itself for the next chapter of his life and for that matter Miami's publishing life. Because at the end of the day the man embodies everything Miami is: daring, inventive, accepting and as refreshing as the breezes that sweep off of Biscayne Bay on a blazing hot day..

  • Jordan 10/14/2009 7:31:00 PM

    You have to be kidding. He is a crook and an egomaniac with no scruples. And get your facts checked...he hasn't stopped doing drugs since the 60's. I have seen him several times so wasted in restaurants and clubs slurring, with his face falling in his plate. This story is weak. This paper can do better.

  • concerned 10/14/2009 7:19:00 PM

    This story about Powers is so inaccurate it is staggering that the New Times would even consider printing this. He is made more enemies and screwed more people out of money while lying all the way. He is a thief and you are making him look like a hero. Shame on you.

  • Mamie Joeveer 10/14/2009 5:07:00 AM

    This is a story about passion, drive, resilience and tremendous bounce back power. I think in this economy, Powers is someone we all could learn a little from in terms of being creative and considering all avenues to make your dreams come true. Interesting article.

 
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