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I'm a regular-pie kind of guy, but when feeling wild, I pick Primo's white pizza, with its blistery bubbles of ricotta, mozzarella, basil, and garlic. A textbook cheese calzone brings pretty much the same ingredients — just a higher dairy-to-bread ratio — in rolled-up form, with a little side dish of marinara for dipping. There are also "rolls," which are like calzones but filled with either pepper steak, chicken, eggplant, broccoli, sausage, or meatballs. All are made in house and baked fresh each day, but Primo's prime draw is that phat pizza — available on weekends until 5 a.m.
Fatburger's "Fatburger," on the other hand, is not a phat burger. Nor, for that matter, is it a fat burger. It starts at a third of a pound, but by the time the lard content cooks out, it looks more like a quarter-pounder. It is also not a fast burger; during numerous visits, it took anywhere from eight to twelve minutes to be served (potential ad slogan: Fast food without the speed!). A "spicy fat chicken" sandwich brought a dreadful Tabasco-soaked breast; the fish sandwich, two greasy spears of fried cod with tartar sauce, made me yearn for Mrs. Paul (or at least her fish sticks). So what is the appeal of this food chain that has 93 franchises sizzling across 15 states as well as Mexico and Canada? A decent-tasting burger and an inspiring early narrative.
The inspiring early narrative: Lovie Yancey opened the first Fatburger in South Los Angeles in 1952. It was a popular spot, drawing entertainers such as Redd Foxx and Ray Charles, but the second location, in Beverly Hills, became a favorite celebrity haunt and grew into a Hollywood legend. Yancy began to franchise "The Last Great Hamburger Stand" in 1985, and five years later sold the business to the Fog Cutter Capital Group. Earvin "Magic" Johnson was an investor, and Pharrell Williams has a financial stake in the company's first 10 locations in China. The 96-year-old Lovie, hailed as a pioneering African-American businesswoman, passed away just five weeks ago — right before the newest Fatburger opened on Washington Avenue in Miami Beach. Queen Latifah is a backer of this SoBe store, although "she didn't even show up for the opening," according to one disappointed employee.
The décor is fast foodie all the way, colored in yellows and reds like you-know-who, and tempered with some industrial-metallic touches. Atmosphere is not what you come here for, although the jukebox music selection is one of Fatburger's selling points. Gliding from Frank Sinatra to Cat Stevens to Bob Marley to Muddy Waters without missing a beat, the tunes provide enjoyable listening — especially for those born around, say, 1952.
The skinny on the Fatburger ($4.49) is that it possesses an emphatic char flavor from the grill and tastes demonstrably superior to the patties from the bigger burger barons — although admittedly that's like saying Michael Jackson is a better parent than Britney Spears. What the burger here has going for it is freshness. Like Five Guys Burgers and In-N-Out — Fatburger's brethren in the second-tier fast-food burger market — the meat is never frozen and always cooked to order. Unfortunately, at least at this location, the hamburgers are not very juicy.