By Michael E. Miller
By Allie Conti
By David Villano
By Jose D. Duran
By Michael E. Miller
By Allie Conti
By Kyle Swenson
By Luther Campbell
This summer has seen the quiet launch of two niche magazines in the Magic City's jumble of glossies, trades, and rags.
When Indi Live Mag editor in chief Danielle Romero says her online bi-monthly publication is small, she isn't kidding. Aside from Romero, who does all the writing, only three other people are involved in the production: a freelance photographer, a designer, and an intern.
But the start-up online pub already has a dedicated fan base, and those fans like parties, food, and music. Thus The Bitch felt obligated to meet a couple hundred Indi Live readers at a launch party this past August 12 at the Buena Vista Building in Miami's Design District.
"It is very directed at individual style," Romero says of the magazine which launched in July and will release its second issue this coming week as being "very dedicated to street fashion." And how does she find these street fashions? By taking to the streets, of course.
"I actually go out on the streets myself, and I just meet people," Romero says. "I find people who are interesting or seem original to me; their work is great and they're not being recognized for it yet. I walk around for hours."
Another aspect of the magazine is that it highlights artists and musicians whom Romero believes influence local fashions. "We also really love art," Romero says. "We think it's also a huge influence to people and how they dress on the street."
The first issue includes layouts of Romero's favorite outfits worn by people she met in downtown Miami and in the DD. Romero says the forthcoming issue will examine the influence of California on the urban fashion scene. Check out the mag at indilivemag.com, or befriend the staff through their page at myspace.com/indilivemag.
& magazine (it's pronounced ampersand, like you'd think) is aiming at a slightly larger market: um, the universe. Okay, the Earth.
A June 26 launch party featured an extravaganza of ball-gowned models, circus performers, and electrified martinis. "We're trying to create a global buzz that never sleeps," says editor in chief Jorge Arauz. "Anyone anywhere who sends us an e-mail gets a response in less than fifteen minutes. There's always someone on the team who's going to be awake to answer."
This multicity madness would sound sketchy coming from someone other than Arauz. The tall, tailored Cuban-Iranian is known as a practical fellow. He spent three years as managing editor of Lincoln Road Magazine. When LRM changed its format, Arauz departed.
"I was approached by a group of investors from Dubai and India interested in a global publication," Arauz told The Bitch when she caught up with him this past week. "They wanted headquarters in key cities on the water. There's an aura about the city of Miami that appeals to people across all cultures."
The models are all clothed, there's no profanity, and the most confrontational piece poked fairly light fun at airport security (the issue was printed well in advance of the terrorist scare in Great Britain).
"Miami has become known specifically for its art scene," observed Johari. "That in turn allows the area to become a lot more integrated with high-class society."
Following the premiere issue's guide to how to buy a private island, he says the next &, which comes out in October, will be a bit grittier.
"We're interviewing executives from MTV and BET who give their take on the never-ending battle of the sexes in and out of the boardroom."
Arauz and Johari say they are not obsessed with the coveted 25- to 34-year-old demographic. "Our goal is 630,000 people to read each issue," says Arauz. "They can be 18 or 80 years old, as long as they're young inside."
Check out & at www.andpersandmag.com.
The Bitch knows that when her canine years expire, she will not see an afterlife environment inhabited by Winn Dixie, Poodlena, Balto, and other good dogs. That is okay with her, though, because she did get to experience a brief taste of materialistic puppy nirvana at this summer's most fantastic party, the Art Loves Fashion show at the Moore Building, sponsored by Gen Art and arranged locally by red-headed wunderkind CeCe Feinberg.
Remembering the July 27 event still causes The Bitch to both weep and drool. Imagine: three stories of clothes, shoes, and jewelry, all created by local designers. (Who knew there were so many thread houses around here?) Purchasable items included amazing, one-of-a-kind couture pieces by Karelle Levy of Krelwear. Then there were the Bailey's shakes and Eggwhites snacks. And the deep, deep discounts.
Though Lola's designs are comfortable, sophisticated, and affordable and Tartaglia and her partner, Anna Beauregard, are darlings of both Lucky (and more important) Star magazines it can be difficult, discouraging work to keep a small design venture afloat.