Never Forget You

The Americanization of the telenovela: in Spanish, in Miami

"As everyone knows," he begins, "this is the second telenovela of Venevision Productions. We start on the third one very soon." The room breaks into applause. He waits, expressionless. "I know that a lot of you feel a little sad because you weren't invited back for the next novela, but unfortunately our clients wouldn't accept it if everyone who starred in one novela came back for the next one."

The audience's enthusiasm dampens slightly. Rivero seems to have touched a sore point. "But there will be many more novelas," he continues, "and you can be sure that we are all thinking about those who aren't staying, because you'll be included again. So thanks very much to everyone. We broke a very big record. The only record left to break is our own."

He nods tersely and descends from the podium.

Guillermo Murray (as Gregorio Montero) and Carmen D. Rodríguez (as Crista) on the set of Olvidarte Jamás
PHOTOS COURTESY OF VENEVISION
Guillermo Murray (as Gregorio Montero) and Carmen D. Rodríguez (as Crista) on the set of Olvidarte Jamás
Sebastian Ligarde and Sonya Smith watch a playback from a 
scene together
Sebastian Ligarde and Sonya Smith watch a playback from a scene together

Now in its second month, Olvidarte Jamáshas averaged around 900,000 viewers, 62 percent of the market share and a number higher than the previous year's average for the same time slot. Venevision's next telenovela does not yet have a name, although it has tentatively been referred to as Cecilia. The company has not yet released information about the cast, characters, or time. The story, however, is predictable: a tale of impossible love, set in Miami.

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