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Hypnotic LicenseThe Bitch rings in the year of the dog with Red Bull and sambaPublished on February 09, 2006The Bitch has a confession to make: Since Poplife abandoned I/O for the District some months ago, the club has dropped from her party peregrinations. Although rodent-chasing possibilities abound in the gnarly field-cum-parking-lot near the NE Fourteenth Street club, it's not worth sidestepping cockroaches and crack vials to listen to reggaeton when she need only roll down her window at any Miami intersection to be similarly accommodated. But The Bitch has a fondness for the property not too big, not too small, with the patio in back that for a few short months each year is bugless and refreshing. Poplife, the hormonal weekly indie rock party, bestowed on the venue an aura of promise, now under new management: Alex Hernandez, whose family has owned I/O since Poplife and before, has stepped back into the business to run rather than just rent out the space. Hernandez is a native son; he returned to Miami this past November after an eleven-year hiatus that involved a stint in the Marines and some time in New York City. The 29-year-old is going to try something that in the past never quite got going at I/O: rock en español. Every first Saturday, the venue will be given over to bands that sing in Spanish. "I believe they haven't put a concerted effort into the idea before," Hernandez says of the failed attempts of former managerial regimes. "There are so many local bands that don't get enough air time. I'm doing a big push to bring in more Latin music." Much more exciting are his plans for Thursday nights. The Bitch is brushing up on her samba and looking for a forr partner to take on quinta-feiraat I/O, which will overflow with caipirinhas, crevasse, and bunda-shaking brasileiras. Hernandez hopes to hold weekly samba classes for the hip-movement-impaired, and on April 15, with the sponsorship of Brazilian airline TAM, he plans to fly in the carioca samba school and parade its dancers and teachers down Biscayne Boulevard for Miami's Carnaval. If I/O's sold-out reception of Seu Jorge, the Brazilian musician and actor of Cidade de Deus (City of God) fame, this past September was any indication, Hernandez may have a winner on his hands. Meanwhile on South Beach ... People seemed to like the mix, which includes offerings from Moby, Bloc Party, and M.I.A.Or at least they danced to it with abandon, which prompted the downing of many Tiger beers and Red Bull-and-vodkas. The Bitch also hears from a tipster on the crobar payroll that major changes are in the works for the storied nightclub. Word is brothers Eric, Francis, and Didier Milon of Opium Garden and Prive fame will soon purchase a share in and greatly mess with crobar's current design and party lineup as in: no more Back Door Bamby. Crobar's current marketing director, Paolo Pincente, didn't return The Bitch's phone calls, but Vanessa Menkes, the media relations person for the Milons's Opium Group, says, "There's an official 'no comment,' but I will gladly give more information when it becomes available, which it will." Breast Obsessed "I figured breast implants would make it controversial and get people talking," Lee explains. "And the more people talk, the more people visit the site." And, of course, the more people visit the site, the more ads he sells, the more money he makes. Lee copped the pixel-ad idea from Alex Tew, a British college student who, in an effort to avoid taking out student loans, launched a Website and began selling pixels of advertising for a dollar a pop. The up-by-the-bootstrap tales quickly catapulted Tew to semistardom. Before long, companies were clamoring for space on the budding tycoon's site, MillionDollarHomePage.com. He fetched $38,000 for the last 1000-pixel block. Lee hopes his site, which has received 30,000 hits since it launched last month, will one day look like Tew's packed to the point of psychedelia with brightly colored ads. Well, so far seventeen women have registered for the free-breast sweepstakes and posted their photos and testimonies on the BuyMyBreasts "Contestants" page a virtual pageant of boob-obsessed misery.
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