Girls Just Want Swag

The calendar gals need to see the words gift bags on an invitation before we can be bothered with dolling ourselves up for a party. Peg Samuel, founder and president of Social Diva, totally understands that. "We only write about things we've personally approved," says Samuel of her Website and e-mail newsletter, www.socialdiva.com. "We just make sure it's going to be quality before we [include it]; we filter out what we want."

Courtesy of Social Diva

All the party people in the house

Details

will be swinging from 8:00 to 10:00 p.m. Saturday, August 27, at the Whitelaw Hotel, 808 Collins Ave, Miami Beach. Admission is free. Visit www.socialdiva.com/miami for more information, or e-mail rsvp@socialdiva.com to add your name to the guest list.

Related Content

• Andrea Curto-Randazzo: Chef and TV Star To-Be, Part Two
  June 7, 2010
• Namaste Miami: Fake Sugar Abuser
  June 30, 2008
• Sweet Meat
  November 1, 2007
• Beep Beep!
  May 24, 2007
• Large and in Charge
  March 13, 2008

More About

• Peg Samuel
• Crystal Light

Like this Story?

Sign up for the Events Newsletter: What's happening in town? From underground club nights to the biggest outdoor festivals, our top picks for the week's best events will always keep you in on the action.

Privacy Policy Cancel Continue

Sure, we're all for girl power and hanging with our chicas, but we need to meet some fine men too. "This is not just for ladies," Samuel emphasizes. "A lot of guys show up to our parties because they want to go where the ladies are."

But any party girl knows she cannot sustain on shindigs alone, so Social Diva also highlights food, fashion, and beauty. "We are always on the pulse of [parties and clubs], but we tell you the other diva stuff: spas, fashion, beauty," Samuel adds.

Launched in 1999 in Atlanta, the Website expanded to cover New York City earlier this year, and now the Divas are ready for the sizzling city of Miami. In addition to promoting choice boutiques, eateries, and social gatherings, the Divas host their own soirees. This weekend is the Social Diva Miami launch party at the Whitelaw Hotel, featuring Sunrise Sunset cocktails made with orange Crystal Light, grenadine, and 42 Below vodka. "They are very upscale, divalicious," says Samuel of the hip New Zealand vodka. D'JLS will be spinning sexy house music as you mingle and munch on hors d'oeuvres, and we haven't forgotten about the ultimate prize: "There will be gift bags galore!" Samuel promises. "Thongs, T-shirts, mix CDs, plenty of fun goodies." The Social Divas appear to have it covered.