But it was the bright light in the sky that drove Monday's shadeless outdoor press conference into meltdown. By the time MTV president Christina Norman took the stage, respectable members of the Miami press corps were shedding their shirts and dousing themselves with towels soaked in bottled water. How hot was it? It was so hot DJ Irie's records melted on the turntable, leaving him with drooping gobs of vinyl.
Diddy, blotting himself with a towel whose purpose, he revealed, was "to preserve the sexy," made several subtle references to the temperature: "I'm the hottest performer in the hottest city. MTV is hot and [the VMAs] are going to be hot.... It's hotter than a motherfucker out here!"