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If you haven't heard the music of Maya Arulpragasam, you aren't alone. But visit any online music-geek mecca, like the MP3 post Fluxblog (www.fluxblog.org) or the tempest-in-a-text-post board ILM (I Love Music) (ilx.wh3rd.net), and you'll be smacked with the feeling of missing out.
As the definitive word-of-fingers sensation, her debut album, Arular, revises Warhol's fifteen-minutes-of-celebrity rhetoric. Now location is of the essence. A brave new soul for our insular world, 27-year-old Arulpragasam, or M.I.A., can be in more than fifteen places (or 15,000 Websites) at any given time.
As Simon Reynolds pointed out in "Piracy Funds What?" -- his recent examination of Arulpragasam and Arular published in the February 23 issue of the Village Voice -- part of it is that she is a "veritable vortex of discourse." Much has been made of her upbringing as a Tamil minority in civil-war-torn Sri Lanka: Her father's involvement with the Liberation Tigers of Tamil Eelam, a militant group the U.S. government has deemed terrorist, her family's eventual migration to England as refugees; and her education at London's Central Saint Martins College of Art and Design.
M.I.A. performs at Urban Outfitters on Wednesday, March 23. See listings for more info.
Arulpragasam's sound itself is all over the place. A beat-driven, in-your-face hash of Western urban music and globe-spanning rural folk traditions, it has ignited extensive analytical debates and, as in Reynolds's piece, ethical discussions regarding appropriation. Reynolds backhands Arulpragasam by pointing out her "great taste in Other People's Music," a critique that trailed Madonna as she romped through the East Village to downtown clubs, gay balls, hip-hop spots, and French discos. Arulpragasam combines this signifying nature with globetrotting wanderlust. Her beats burst in air and borrow from Brazilian favela funk (by way of Miami bass by way of New York electro) ("Bucky Done Gun"), Jamaican dancehall ("Galang"), and Indian bhangra ("Amazon").
Such is the way of a true pop provocateur,whose every brash move can be picked apart or digested for enlightenment and sport alike. Arulpragasam's voice, a sort of sing-song jump-rope call, begs response, if not for its quality, then certainly for its politics. In his own Village Voice article "Burning Bright," Robert Christgau points out that her pre-Arular visual art, a now-heavily scrutinized product of her time spent at Saint Martin's that presents snipers, tanks, and, yes, tigers in a Day-Glo, stenciled spray-paint aesthetic, are "images, not propaganda." That's also an apt description for her words. Arulpragasam merely paints lyrical pictures of a "guerrilla gettin' trained up," of shotguns getting down during the party that is "Galang," and of a young girl who offers "anything you want" for the price of ten dollars.
Arulpragasam's unwillingness to dictate is key to her appeal -- politics are personable for someone who says her goal is just to "talk to people." Overachiever that she is, Arulpragasam buzzes so loud with her words and sound that it's no wonder external hype machines joined in the chorus. Major labels have begun singing along to the tune of a bidding war. Though XL planned to release the album on February 22, and even sent out promos in December (hence its online availability and examination), Interscope swooped in, signed Arulpragasam to a multi-album deal, took over the release of Arular, and pushed it back to March 22.
"They were like, öIf we heard any of your beats before, we would have paid anything to buy them,'" says Arulpragasam via phone after a late February gig in Glasgow. "People usually say, öIt needs a bit of polishing, it's a bit rough around the edges.' This is the first time they were like, öNo, it's perfect. Just carry on doing what you do.'"
Though Arulpragasam laces her language with self-awareness, she also squirms when her music's called "pop." She says she still doesn't know how to write songs (she started experimenting with music-making about three years ago) and offers apologetically, "I can't help the way it comes out catchy." She's unsure about how she'll fare in the pop-as-popular sphere, but admits that Interscope offers at least the possibility of exposure to U.S. commercial outlets. In typical feet-on-the-ground fashion, though, she says she isn't reaching for the stars.
"I still have my broken four-track in front of me, and two bags of teas sitting next to a broken kettle," claims Arulpragasam. "I haven't washed my hair for four days. I don't know what [stardom] means."
If she isn't sure how she'd look in pop-star fabric, she at least hypothesized about it on last year's Piracy Funds Terrorism, Vol. 1, a self-released mix assembled with Philadelphia's Diplo, one-half of the mash-up-happy DJ team Hollertronix. The disc incorporated Arular a cappellas and pop sounds snatched from the likes of Ciara, the Bangles, the Clipse, the Eurythmics, and Jay-Z.
"Her music doesn't exactly fit anywhere," says Diplo from the road in Europe (he's Arulpragasam's touring DJ). "In the UK people didn't know what was up with it, and in the U.S. I thought it would just be [taken as] weird British pop music. I thought I'd just put it in some sort of context."
Arulpragasam sounded so natural against these familiar beats that XL helpfully sent out copies to journalists. Though Diplo says he aimed for "kids in the street," and handed out Piracy at shows, the disc moved hundreds of copies indoors at New York record store Turntable Lab, according to its manager who calls himself the Bogman. The result of this exposure (and file sharing, of course) helped the disc come in at number 23 on Village Voice's annual Pazz & Jop critics poll, a remarkable placing for a nonlabel release.