Anatomy of a Buzz

The Secret Machines ride a wave of good press; can record sales be far behind?

This is only the beginning. There are European and Japanese festivals this summer, as well as a cross-country tour, and a jaunt through Australia by year's end. The Secret Machines also want to complete around twenty songs between now and Christmas so they can release another album by next summer. Now the band enters its "watch and see" period: Will sales catch up to the press attention? Will radio stations add "Nowhere Again," the lead single from Now Here is Nowherethat they performed on Late Show with David Lettermanlast June 24? According to Brandon Curtis, that is not important. Not now. Not yet.

"I've always expected and demanded the best from myself and things around me, and it's never really worked out," he says. "If we're fortunate enough to sell enough records or play big enough shows that we're actually stupid rich, then maybe you can say we're successful. But right now we're still fighting. There's no time to soak in the success, because there hasn't really been any success yet as far as we're concerned."

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