BEST NEW ADVERTISING TREND

Tucked between the disorderly conducts on various afternoon Spanish-language courtroom programs, Telemundo has been airing a remarkable set of antifungal medication advertisements. Yes, remarkable antifungal medication advertisements. The first one, for Hongosan (hongo is Spanish for fungus or mushroom), ran a few months ago. The subtle charms were difficult to discern at first, but slowly one could feel the pain of the man-on-the-street who suffered from "un mal olor, una picazón excesiva." Certainly the plaintive cries of the pretty spokeswoman begging the viewer to no longer suffer the torment of hongos demanded further attention. Oh yeah, there's also an angry battalion of mushrooms and a cartoon superhero in red tights in the spot. Then Hongomex began running antifungal medication ads. A Mexican cartoon character suffers from hongos all over the place. His hongos resemble Scrubbing Bubbles. They grow even angrier than the aforementioned mushrooms. As the fungus fighters compete, viewers are treated to an infectiously catchy song and a fiesta during which a cured man dances with and leers at a tall redhead. Freedom from fungus turns into sexist stereotyping. Where's the cure for that?