Pop! Goes Vendetta

Still, despite his many triumphs, the question looms: Is dancehall domination enough for Vendetta? When asked this point blank, he eagerly spilled his intentions to conquer bigger markets. His soft voice and gentle demeanor belying the scope of his plans, he mentioned that he wants to work with Eminem (alongside Kartel) and Ludacris. Crossover success, he feels, is essential to boosting dancehall's credibility in America. "I'm going to be the first Jamaican who really done it the real way," he predicted. "Because put it this way, anything I put my mind to, I'm gonna do. If I'm gonna make pop records, I'm gonna do it."

He insisted, however, that his mission is not to be confused with selling out or watering down reggae: "Put it this way: [If] people water down [their styles to sell music], they don't have creativity, you understand?" he said. "I'm coming up with some new shit."

Courtesy of Jacquie Juceam

Don Vendetta makes the hits that Elephant Man voices to

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• Vybz Kartel
• Wayne Wonder
• Lorna Bennett
• Reggae
• Dancehall