Hip-Hop Till You Drop

Yet another South Florida radio station enters the fray, this time on autopilot

Kid Curry says he's unconcerned with the threat of such an upheaval, or of Clear Channel poaching any of his on-air talent. "Nobody wants to go work for Clear Channel," he argues, citing the reported tense working environment inside that company's Miramar building. "I'm sorry to be so blunt, but that's the feeling in the industry right now." Still Curry concedes he's gearing up for a tough fight.

WEDR program director Cedric Hollywood did not return phone calls, but Curry notes: "Through the long ears of radio I've heard he's making some changes. I'm sure he's as concerned as everyone else."

A WEDR staffer confirmed to Kulchur that the possibility of a WMIB job offer was the whispered discussion topic of choice in that station's Hollywood halls -- particularly among second-string DJs hungering for the spotlight.

Missy Elliott and Tupac Shakur serve up the soundtrack for Miami's new hip-hop radio ratings war
Missy Elliott and Tupac Shakur serve up the soundtrack for Miami's new hip-hop radio ratings war

Of course, come February and the end of WMIB's computer-controlled autopilot, there may not actually be that many microphone vacancies. Overnight and weekend slots at most Clear Channel stations remain filled by satellite feeds that emanate largely out of Los Angeles -- carefully padded with bits of local color and faux request calls tailored for a given city. True to cost-cutting form, the overnight and weekend positions remain conspicuously absent from WMIB's current DJ want ads.

But while radio consultants endlessly parse "Average Quarter-Hour Shares" and fine-tune their playlists to appeal to just the right sets of ears, many folks are simply turning off their radios altogether.

"Kids these days don't need 10,000 songs in a row," acknowledges Kid Curry with a grim laugh. "They don't need a radio station to tell them what's a hit. They don't even need Power 96. They're smart enough to download their own favorite 10,000 songs from the Internet and onto a CD." Sounding more than a little conflicted, he concludes, "For radio stations, it's not really about the music anymore. It's what happens in between the songs."

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