By Nate "Igor" Smith
By Abel Folgar
By Kat Bein
By Jacob Katel
By Karli Evans
By Jose D. Duran
By Pablo Chacon Alvarez
Be forewarned, America: Fashionable guys in skinny ties are once again running amuck in the musical landscape. "I wish I had an explanation for it," shrugs mop-topped Steve Bays. In just three years, the Hot Hot Heat frontman/pianist and his bandmates have transformed from obscure British Columbian synth-punkers to the vanguard of the "new" New Wave movement. Reminiscent of the Cure, Squeeze, and Elvis Costello & the Attractions, the band's bouncy, hook-laden party music became all things Eighties to an adoring critical community. "I play a keyboard, so people say we sound like those bands," Bays notes. "But if I played a guitar, people wouldn't say, 'You guys sound like Def Leppard.'"
Not that he's complaining. Back in 1999, Bays's musical ambitions were getting him nowhere fast. He was bouncing between three bands in his hometown of Victoria, British Columbia, when he hooked up with fellow band sluts Paul Hawley (drums), Dustin Hawthorne (bass), and Matt Marnik (vocals) and formed Hot Hot Heat. "Between the four of us, we had been in 30 bands," chuckles the piano man.
Due to other commitments, Hot Hot Heat was not designed for longevity. "We were just going to write the stupidest songs you could think of and play a few parties," says Bays. "We did themes like 'Kung Fu.'" Much to their surprise, HHH's insanely distorted onslaught caught on. By the end of the year the band popped out a demo and toured the West Coast with fellow Canucks Radio Berlin. "We had no idea if we sucked or not, but at some shows we'd sell a ton of demos," Bays recalls. "After two weeks we were ready to come home. We were still developing our sound, and touring seemed to be a waste of time. We were jamming at home four or five times a week. We didn't care who heard us."
Back home, the members of Hot Hot Heat quit their other projects and hit the studio. 2000 saw a string of vinyl releases on tiny Vancouver indies. Indifferent to touring outside the Northwest, Bays was shocked to get an e-mail from Gabe Ermine, owner of Coral Springs label OHEV. "I was like, how? How did you hear about us?" a baffled Bays recalls. "He said that someone mentioned our name, and then he downloaded 'Circus Maximus' -- which we thought was our worst song -- off our Website. We weren't even into finding a label, but we thought, 'Sure, what the hell?"'
By the time Scenes One Through Thirteen (a compilation of the band's vinyl releases) hit the streets in February 2001, Hot Hot Heat's love affair with keyboard distortion and yelling had hit the skids. "We decided that synth-punk had gone as far as it would go," Bays opines. The band fired Marnik, and Bays retreated to his home studio. "I started experimenting with different kinds of music, and discovered that I could sing in key. It was weird. I had yelled in punk bands before but I'd never considered singing tunefully." An embarrassed Bays honed his new skill in private, making his roommate leave their apartment every time he pressed record.
After six months of seclusion, Bays and Hot Hot Heat emerged with a guitarist (Dante DeCaro) and a melodic sound that confused their fans. "Our first gig back was in Vancouver, where we had a pretty big audience -- we'd regularly sell out a 300-person venue," Bays recalls. "We came back with six songs that totally weren't aggro. After we played, people just kind of stood there in shock, wondering what had happened to us."
While it took some time for their fellow Canadians to adjust to the new Hot Hot Heat, the band's irresistible hooks opened the ears of Seattle super-indie Sub Pop Records. While Sub Pop considered signing HHH, the band made an effort to stay in its face. "In three months, we played Seattle seven times," Bays explains. "The first time we played to seven people. The seventh time we sold out the club."
Impressed, Sub Pop signed Hot Hot Heat and released the five-song Knock Knock KnockEP to rave reviews in April 2002. While Bays was confounded by constant comparisons with the Cure's Robert Smith, the band returned to the studio in May to record its full-length debut, Make Up the Breakdown.With an album in the can and a red-hot EP in the stores, HHH hit the road with abandon, touring with Les Savy Fav, French Kicks, the Liars, and Sloan. Bays's onstage swagger evoked Mick Jagger. HHH's music and style brought major-label reps running to their gigs with dinner invitations. "We met some total losers," Bays says with a smile. "They were always trying to relate to you by using 'hip' words they thought would mean something. And all A&R guys would drop the Strokes: 'We almost signed the Strokes, man.' Like we cared! We just wanted to make sure we wouldn't get shelved."
This past October -- just two days before Sub Pop released Make Up the Breakdown-- Hot Hot Heat inked with Warner Brothers. "Sub Pop was great, but there's only so much you can do with them," Bays affirms. "We had six days to record Make Up the Breakdown. For our next record, I want six weeks."