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Venezuelan director J.C. Barros is in charge of the video for "Elegiste Perder" ("You Chose To Lose"), the second single of Lopez's brand-new album with Sony Discos' Dance Division, En Mi Soledad (In My Loneliness). The thirteen-track production, with many of the songs penned by Lopez himself, is expected to carry the Puerto Rican singer into the big leagues as a solo artist.
Lopez, the star vocalist who led Latin R&B/tropical quartet Son by Four to stratospheric success with the song "A Puro Dolor" and its English version, "Purest of Pain," only to depart at the height of fame to make it on his own, is indeed an anomaly in what has become an increasingly looks-driven industry. He is not 20 (he's 31). He is not chiseled (at over 200 pounds, short and stocky, he's been battling the bulge for over a decade). And he is not soap opera-hunk beautiful (think more villain or tough guy).
But he alone may be the man who puts credence back into the overhyped, undertalented, lacking-in-originality Latin music industry.
"He is a performer who emits a lot of feeling, and that is what matters here," says director Barros, who just finished a video for newcomers Area 305, on shooting Lopez. "Angel projects this feeling, this soul, like no one else."
And that soul materializes in what is considered one of the most versatile and nuanced voices in singing today, in any language.
"He's got this unique talent, and that is his voice," says David Maldonado who, along with partner Edwin Medina, represents Lopez. "Angel has the soul of the black people and the passion of the Latins."
But where does a Latin man get soul?
"I was raised in Chicago, in the South Side," says Lopez, laughing late one afternoon, his good humor intact despite a long day doing interviews. "The Motown era, Quincy Jones, the Commodores, the Temptations, the Supremes, Luther Vandross, New Edition, Brian McKnight, James Ingram, Michael Jackson. Those are my influences. R&B is a discipline that takes years to apply. It is a culture you have to absorb, make yours."
The voice that has so awed many a critic and the public, Lopez simply calls "a gift you're born with."
A gift Sony Discos is happy to share.
"Angel has what we call in the industry a 'signature sound,' and that is a true asset, because he is a real singer, not a manufactured artist," says Carlos J. Perez, vice president of promotion for Sony Discos' Dance Division. "We know that, not only can Angel be at the top again, but he has what it takes to become one of the most important singers today. So we are reintroducing him in markets where he was already well known because of Son by Four. Except that now they'll know him as Angel Lopez."
Renowned Panamanian record producer/composer Omar Alfanno, who brought Son by Four to Sony and turned them into a stellar act, recalls that it was precisely Lopez's "gift" that enticed him to change the group from a trio to a quartet (hence the name), with Lopez in lead vocals.
"When the time came to develop Son by Four, I realized I needed the vocal coaching of someone with real knowledge of R&B. And [there's] no one better than Angel for that," remembers Alfanno, who is currently holding auditions for his latest boy-band concept, Boyce, and developing a new Mexican singer by the name of Teresso. "So I called him. We worked all day and that night. I asked him to record a song, so I could use it as an example for the band members. When we played it, it was as if the sun had come out. We all heard that voice and we knew that he had to be a part of the group. He accepted, and that's how Son by Four became a quartet."
Alfanno and his partners, lawyer Roberto Sueiro and radio personality José ("Funky Joe") Vallenilla, toiled with the foursome until they hit the jackpot in 2000 with "A Puro Dolor," the smash single from their self-titled album.
The song spent twenty weeks at number one in the Billboard Hot Latin Tracks chart, becoming the first Spanish song to be included in the Billboard Hot 100 list. Lopez and his Son by Four colleagues (brothers Jorge and Javier Montes, and their cousin Pedro Quiles) would sweep the Billboard Latin Music Awards in 2001 with seven trophies, and earn plenty of other awards and nominations.
Son by Four's momentum continued with the release of "Purest of Pain," which catapulted them into English-language radio, and a collection of their hits salsa-style. They seemed unstoppable.