Baby Blue Bites

Argentine stadium rockers Los Piojos get a grip on the U.S. scene

Last November, when the Argentinean government blocked access to everyone's bank accounts and the national economy collapsed, rock band Los Piojos still managed to fill a 40,000-seat soccer stadium. It should come as no surprise, then, that the rockeros whose name means lice played to sold-out crowds of Argentinean expatriates in New York, Miami, Los Angeles, and San Diego during their first tour of the United States that concluded May 1. Tenacious little pinchers, Los Piojos represent the young majority that sees no opportunities in Argentina -- and not many more abroad.

Nobody in the media had access to the band when it played for 12,000 people on Sunday, April 28, at Bayfront Park as part of the Fourth Argentine Festival. Cult favorites turned stars by hard times, singer and main songwriter Andres Ciro Martinez, guitarists Gustavo Kupinski and Daniel Fernandez, bassist Miki Rodriguez, and drummer Sebastian Cardero are still reluctant to engage the media and don't trust TV cameras.

"We have to get to know the characteristics of each radio, TV show, or print outlet before we talk to them," explains Pocho Rocca, Los Piojos' manager. But if the band has to start over in the United States, talking to strangers about all those things that everybody already knows in Argentina, the band members cannot walk anonymously in Miami. They are recognized by the large number of countrymen who came here in the past two years to escape the depression and start a new life.

The Argentine rockers stuff the seats, even though their crowds have lost their shirts
Ignacio Gurruchaga
The Argentine rockers stuff the seats, even though their crowds have lost their shirts

"Here you can see their sad reality," says Martinez of the thousands of Argentineans he encountered in Miami. "It's like playing for the soldiers on the front line, like a war zone where you go and try to entertain them, bringing something from their land." He is looking through the car window at the northern Miami Beach neighborhood along Collins Avenue known as Little Argentina. Driving around the city, New Times covered a good many miles with Los Piojos; the exclusive U.S. interview took place upon the band's return to Miami after wrapping up the tour in San Diego.

"Besides the Argentinean festival here, where we had a reception similar to our shows in Buenos Aires, I think the highlights of this tour have been the second show in New York and the closing in San Diego," says Martinez about the club gigs in Queens and Chulavista packed with hundreds of enthusiastic fans. Just hours before playing in Queens, Los Piojos played for the first time in Manhattan, selling out the 800-person capacity of Club New York in Midtown. Right after that, they came to Miami en route to Los Angeles, where they played for 800 people at a sold-out show at Key Club.

In spite of the enthusiastic response, the lice don't want to buy into the American dream. "People here are as desperate as they are in Argentina," insists Martinez. "Many of them don't know why they're here or what to expect, and they now realize that there's no American dream." He's not sure what role his band should play for his peers in exile. "We'll see if it makes any sense to be here entertaining soldiers," jokes Martinez after enumerating the difficulties suffered by a touring band that had to travel more than 20,000 miles, only to begin once again its long journey toward fame.

Expat support secure, the singer says his dream is to be part of an all-American rock fest, where his band could face a challenge. "It is comforting to know that you can count on your people, that they will be there wherever you play," he ventures, "but it's not as challenging as it could be to be the unknowns in a local festival."

Rather than come back to play for compatriots, Los Piojos believe that it's possible to expand their audience. That doesn't mean they have any plans to switch to English and try to cross over. In fact Los Piojos has moved progressively further away from Anglo rock. After forming in Buenos Aires in 1987, the band played mostly Rolling Stones covers. "At that time, a number of bands playing that type of rock and soul music appeared and all of us were immediately associated," recalls Andres Ciro Martinez. "In that sense, we were part of a movement, but we quickly separated from the pack by mixing Argentinean tango and Uruguayan candombe into a rock cocktail with lyrics in Spanish." For the first five years, the band kept changing lineups and getting experience on the road, playing with very basic equipment. As part of a generation that grew up listening to Argentinean rock legend Los Redonditos de Ricota, Los Piojos learned an alternative way of doing things. The group decided to release their albums with small independent label DBN, walking the longest path to the top of the mountain.

Neither of their first two albums, Chac Tu Chac (1992) and Ay Ay Ay (1994), have been released in the States. These are symbols of the cult years, when the band recorded a quasipunk cover of Discepolo's classic tango "Yira Yira" and included the Argentinean national anthem in its shows. Both gestures were repeated onstage in Miami -- and greeted ardently -- at the Argentine Festival. Those 12,000 screaming people didn't need to buy the albums in the States. They brought them along to this country to ease their life-changing trip.

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