"I swear sometimes I come here just for the scenery," says a man to his blissed-out friend as they exit the Brickell Village Publix. Anyone who's shopped at this particular grocery store on a weeknight knows what he's talking about: The aisles are clogged with more quaffed heads and tight outfits than an entire season of Sex and the City. It's not the South Beach modeling crowd dressed down in shabby chic but professional men and women bling-blinging in Hugo Boss sweaters and Louis Vuitton totes as they search for tuna and toiletries. The pressure to fit in with this upscale crowd can be intimidating. Our friend Cindy, who lives in the Roads, calls her neighborhood market the Gucci Publix. "I feel like I need to blow out my hair and put on Prada whenever I shop there," she sighs.