Dish

Sandwich Comes of New Age

Still the Gen X Kobinger Rabbat, easygoing as he is, is up for a future challenge. He intends to take Paninoteca to the level of franchise and is looking for investors and venture capitalists. Indeed the enthusiasm for his medium is catching (sure, why not take Paninoteca to Tokyo?) but not, I find, exclusive. Rossetti and the Funt brothers are equally passionate about their sandwich ventures. And though all have unique methods, motives, and ambitions -- not to mention sandwich fillings -- they share one desire: to convince the general public that a sandwich isn't just a sandwich; it's a gourmet meal.

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