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Strangely enough, it's Gere, usually laid-back in his romantic roles, who's the more energetic of the two stars. As Ike, Gere is more animated than he has been for some time and pulls it off, uncharacteristically, without seeming antic or strained. (Think of his manic performances in Breathless, Looking for Mr. Goodbar, or Mr. Jones.) Nor is there a trace of the smugness and self-satisfaction that tarnishes so much of his work. His performance here is easygoing and balanced and one of his most appealing. Too bad it all goes to waste in a movie that is on the verge of collapse from the opening frame.
When the film finally does fall completely apart, it seems little more than a foregone conclusion. Ike and Maggie get together for one reason and one reason only: because they have to, that's why. Perish the thought that Marshall, who gave us, among other things, Laverne & Shirley might play upon our expectations and attempt something original. Everything about Runaway Bride (the sitcom pacing, the unvaried shot selection, the clichéd music) is perfectly ordinary. Marshall is the very definition of a hack; his one and only desire is to play to the lowest common denominator. This is the secret of his success: He aspires to mediocrity. With Runaway Bride he has scored another bull's-eye.