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Joe is a new employee of Sunny's uncle Adolph, who arrives in Atlanta just in time for two momentous events. One is the premiere of Gone with the Wind, which sends Sunny's pixilated cousin Lala (Jonah Marsh) into a permanent frenzy. Lala spends much of the play, coat in hand, about to dash out the door and go downtown to catch a glimpse of Clark Gable. "Tonight Atlanta is the center of the world!" she exclaims.
The other important occasion is the Ballyhoo, a society ball that draws members of "good" Jewish families from all over the South. It's the major annual winter social event, but it's also a mating ritual, exposing the younger set to people their families would like them to marry. Joe's appearance raises hopes in both Sunny and Lala, neither of whom has a date, though only two weeks remain before the all-important cotillion.
The young man's presence also illuminates the issue of snobbery within ethnic groups. Joe, who sprinkles his conversation with Yiddish phrases, doesn't know what to make of the younger Freitags, whose only contact with traditional Judaism is a musty childhood memory of attending a Seder. "Imagine having to go to one of those boring things every year," says Lala. From Joe's point of view, the Freitags have sold out, trading their religion for an illusory place in a Southern society that will always treat them as outsiders. And he hasn't even heard the Freitags talk about "the other kind" -- of Jews, that is.
Atlanta's German Jews, whose families (including the Frietags) settled there several generations earlier, look down at the recent arrivals, in this case Jews from Eastern Europe and Russia who haven't been in the country long enough to have attained the financial stability and social status of the Freitags.
Can a comedy about assimilation actually take place three months after Hitler's invasion of Poland? Is such a thing possible? Well, leave it to Uhry, whose 1988 play Driving Miss Daisy said more about the protean nature of friendship than about the complexities of Southern racism, to spin a nostalgic yarn about post-Depression Atlanta, in which serious issues such as Hitler, Jewish self-hatred, and one character's discomfort with her ethnic physical features all make cameos without making lasting impressions. The Freitags, for example, are more agitated by the loss of their maid, who quits early in Act One, than by the distant prospect of global war.
Commissioned for the 1996 Olympiad in Atlanta, Ballyhoo paints an exceedingly rosy picture of Southern Jewish life. In fact, the image you're most likely to take away from the theater is that of the conciliatory Shabbat dinner that ends the play, rather than the ugly story Sunny tells of being kicked out of the pool at a friend's childhood birthday party because the friend's country club excluded Jews. (It shouldn't surprise you to learn that Uhry's next project is a musical based on the real-life story of Leo Frank, a Jewish factory owner wrongly convicted of murdering a mill girl in 1913, a case that has stood for decades as an emblem of Southern anti-Semitism. A musical? If anyone can pull this off, it's Uhry.)