Deconstructing Tommy

How a Bensonhurst boy rose to the summit of South Beach's promotion biz

Pooch has an attitude toward the rich. "I don't like the ones who did nothing to earn it," he says. "I don't like people who are the product of lucky sperm. If you earned it, that's fine."

By 11:00 p.m. the Forge is full to bursting. The DJ is playing all his ethnic cards: "Volare," "Hava Nagila," "Mi Tierra." Pooch is dancing in the aisles, surrounded by women. The DJ is dropping Tommy's name into the songs and people are cheering for him. He throws his arms out. "I love my life," he yells at an acquaintance. "Lots of guys have told me they want to come back as me. But they can't because I'm comin' back as me, buddy." Then Tommy Pooch laughs with glee.

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