El Donahue

Sevcec says he is most happy working as a journalist, which these days means working at Radio Unica. "On the radio, I'm a fish in water," he explains. He starts most days at the radio station, arriving shortly after 8:00 a.m. with a stack of newspapers. The studio has recently moved from a cavelike building sandwiched between an auto body shop and a garment factory in a grimy corner of Hialeah to a new office building in the Kroger Center. The move adds cachet to this first effort at a Hispanic radio network, which Sevcec's friend Joaquin Blaya created.

The ultimate indicator -- Arbitron ratings -- won't be available for the start-up network until the middle of this month, but the World Cup seems to be working wonders in adding 63 stations running their programming, a "gigantic network of affiliates," as Unica's staff loves to say.

"I don't want to sound like a used-car salesman," says Blaya, who nonetheless is the ultimate booster, "but I'm convinced we will do very well."

At the end of the day, back in TV-land, after the pregnant women "who don't know what to do" have shuffled off the stage and after Sevcec has stayed behind to pose for pictures with fans from the audience, he will wrap up a fourteen-hour workday. "We have done much that is light," he admits, but he always treats his guests respectfully. That and the variety of his work keep him occupied. But the man who as a child would ask for encyclopedias for Christmas insists: "In my soul I am a reporter.