While the consultancy and the newsletter are separate operations, the Petermans' enthusiasm for the natural world motivates them in both pursuits. And at their core, they know that to experience the outdoors first-hand is to understand its value.
"When you travel you feel it's your country," Frank says. "You see the beauty of it; you feel the passion for it."
"And," Audrey adds, "you know what there is to save.