By Michael E. Miller
By Ryan Yousefi
By Kyle Munzenrieder
By Sabrina Rodriguez
By Michael E. Miller
By Carlos Suarez De Jesus
By Luther Campbell
By Kyle Munzenrieder
The Caribbean Marketplace debuted in April 1990 as the engine that would power the economic revival of dingy Little Haiti, its brightly colored gingerbread trim and distinctive roof (designs loosely based on the Iron Market in Port-au-Prince) a brazen announcement that this neighborhood was finally open for business. Inside the cavernous main hall, a score of upstart local entrepreneurs were set to peddle books, records, clothing, art, food, and other ethnic wares. An ideal location -- 5927 NE Second Ave., in the heart of Little Haiti -- ensured a steady stream of neighborhood traffic. Lured by aggressive international promotion, tourists from as far away as Holland were expected to follow.
Bullish on the Marketplace, Bien-Aime opened Lakay Tropical Ice Cream, home of eight "famous flavors" spiced with exotic jungle fruits. Grenady (passion fruit), korosol (sour sop), and kachiman (sweet sop) shared the freezer with plain vanilla and strawberry. The frozen treats found complements in Bien-Aime's homemade Haitian meat pies, sodas, and bottles of iced tea.
"I was always interested in business," he says. "I grew up in business. My father was a farmer in Port-de-Paix, but he kept pushing me toward business. When I saw the community didn't have any ice cream shop around, I decided to open one."
The market itself was nearly a decade in the making. A nonprofit community group called the Haitian Task Force sponsored a contest and settled on an architectural design back in 1983, but had to wait seven years to scrape together enough grant money to cover the project's cost: approximately one million dollars. "At first lots of people thought we were foolish dreamers," task force executive director Henri-Robert Lamothe announced on opening day. "They didn't believe anyone could build or lease this project in Little Haiti, and didn't think the market could support it.... Today the task force and our tenants proved the cynics wrong. Today our dream became a reality."
Except the cynics never really went away. While opening day was truly a celebration, complete with politicians, balloons, and live compas music, Bien-Aime felt a neighborhood antipathy from the start. The building lacked air-conditioning, many complained; and the parking was abysmal. "Haitian people are so negative," the shopkeeper grumbles. "They are great at destroying things, but they are not great at working with what they have. They said they built the marketplace like the Iron Market in Haiti. People would walk in and say, 'Where are the flies? They had flies in the Iron Market. Where is the rice? Where are the beans? Where is this and where is that?' People were negative against this even before it opened."
The lackluster early returns prompted the task force to reconsider the nature of its project. At its genesis, in the early Eighties, the market was intended as a nightspot, with clubs that would draw people into Little Haiti. The concept mutated before opening day into a market aimed at the immigrant community. Then, faced with dismal support, it switched back. "They could never decide if it was for the tourists or if it was for the locals," remembers Frank Castaneda, who ran Miami's Department of Community Development at the time. "Originally they decided they would be for tourists, then they changed for the locals."
The argument, which was never really resolved, soon became moot. Half the new boutiques were opened by people who had no prior business experience. Nearly all the shopowners overestimated the amount of money they would make in sales. "Three months went by and six months went by," remembers Charles Harrison Pawley, the building's award-winning architect. "And slowly but surely these people who went into business and didn't know anything about business went out of business. The marketplace went from an active place where people went to buy and sell to a ghost town."
After only a year, task force executive director Lamothe resigned under pressure from his board of directors. One private group pulled its grant money. Others soon followed, causing a domino effect that could not be stopped. "With all the groups withdrawing their promised support, the staff tried to be creative," says Max Massac, former president of the task force's board. "That led them to use grant money earmarked for the purchase of property to purchase security doors, for example. That got us into trouble with the way finances were managed." (Lamothe could not be reached for comment for this story.)
In 1993 the federal Department of Health and Human Services demanded the repayment of more than $200,000 in "disallowed" expenditures. The task force never paid; instead it disbanded, leaving the water bills to pile up and the few remaining tenants, like Bien-Aime, to fend for themselves.