Rick Sanchez's Number One Fan

Judge Lance Ito mugs for Channel 7

Though he concedes that Ito might well be the ultimate celebrity endorser, Alex Bogusky, creative director for Miami-based ad agency Crispin & Porter, wonders whether it might take a little more than an Ito plug for Channel 7 to snag a larger viewership. "My dog drinks from the toilet," posits Bogusky. "That doesn't mean that I am any more likely to drink from the toilet."

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