Bennett, Done That

Three decades after Anthony Dominick Benedetto left his heart in San Francisco, a new generation gets hipped

You can even catch the cat in a cameo in Eric Bogosian's latest stage-rant, Suburbia, after one of the characters says, "Like, imagine the inside of a 7-Eleven, but with music. I'll put on Sonic Youth, Fugazi, Nine Inch Nails, Tony Bennett." The folks would be so happy.

The son certainly is, shining in his father's latest moment. Danny Bennett might want us to believe that all this hype was the result of a carefully orchestrated ten-year marketing campaign, though it's more likely the kid stumbled upon the mark. Whatever the case, his efforts did compel Advertising Age to recently name him one of the 100 best marketers of the year.

But like his father, Danny Bennett seemed to work the angles almost effortlessly, selling cool by the pound with the greatest of ease, which, in this desperate age of anti-desperation, is the key to any success. That, and having something to sell in the first place. Never let 'em see you sweat, runs the advertising-business adage. Give 'em a product they can trust, runs another. And the Bennetts adhere to both like pros.

Tony Bennett performs tonight (Thursday) at 8:00 at the Jackie Gleason Theater of the Performing Arts, 1700 Washington Ave, Miami Beach, 673-7300. Tickets cost $27.50 and $32.50.

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